INTELLIGENT BRANDS // Mobile Technology
The power of mobile
capture– capture data
efficiently at point of need
M
obile is the driver of
changing customer
behaviour and many
digital innovations. As everything
is becoming more mobile, so is
document and data capture. As we
see business apps growing more and
more, we also see that organisations
start requiring the need to capture
on the move while at the same time
maintaining the same workflow.
The demand for document capture
that can be used by an increasingly
mobile workforce in a decentralised
and agile working context is growing.
However, businesses want more
than just hardware. So software
applications making mobile capture
a reality are equally in demand, says
Emma Isichei, Worldwide Category
Director, Capture Solutions at Kodak
Alaris.
Considerations when planning
to use mobile document
capture
The first thing an organisation needs
to consider when planning on using
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THE DEMAND FOR
DOCUMENT CAPTURE
THAT CAN BE USED
BY AN INCREASINGLY
MOBILE WORKFORCE
IN A DECENTRALISED
AND AGILE WORKING
CONTEXT IS GROWING.
HOWEVER, BUSINESSES
WANT MORE THAN JUST
HARDWARE
apps to capture data from mobile
devices is understanding what
data they want to capture. If you
take the ‘garbage in garbage out’
approach, you can capture just about
everything, and this does not help
the business as it just gets swamped
by data and is unable to decipher
between what is business critical and
what is just “noise”. It’s essential
to understand exactly what you are
capturing with mobile data.
Another important element is the
context of the customer/user such
as where the capture will happen. It
needs to be easy and efficient, and
should route information directly
into the business flow in a clean and
consistent manner. Keeping it easy
also means that organisations don’t
need to invest in a lot of training if
people are using an intuitive app
that is the same on a mobile and a
desktop.
The third consideration is security
and compliance issues. What security
protocols do we have in place? How
we are capturing data and moving it
through a process which is secure and
traceable, so the relevant data hits
the right place at the right time in a
safe way.
Use cases
Insurance
Let’s take an insurance agent who
is out in the field and is assessing
a high value claim. This claim will
have a lot of paperwork and possibly,
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