Intelligent CIO Middle East Issue 06 | Page 75

INTELLIGENT BRANDS // Software for Business “MARKET CONCENTRATION AMONG THE LARGEST VENDORS IS DIMINISHING UNDER PRESSURE FROM SPECIALISTS, AND OPEN SOURCE AND CLOUD PROVIDERS…” At a glance… Kodak Alaris expands capture software portfolio from specialists, and open source and cloud providers,” said Biscotti. “The growth of iPaaS and aPaaS has, largely, not worked out to the benefit of the market incumbents.” In 2015, the largest vendors retained their market positions, but market leader IBM suffered a revenue decline of nearly 13%, falling to 25% of the total AIM software market (see Table 1). Oracle’s revenue also dropped, by nearly 4%, capturing 13% of the total market. Microsoft’s 5% revenue growth meant it was the only one of the top three players to grow its revenue. Salesforce retained the fourth spot, while Software AG dropped out of the top five — switching places with TIBCO Software. “Salesforce continues to disrupt the AIM market, with its revenue growing more than 36% to just over a billion dollars,” said Biscotti. “Salesforce’s strong performance, as well as steady growth in the ‘Others’ category, underlines the trend of cloud-only firms and smaller specialists picking up market share at the expense of traditional vendors in this space.” This trend is consistent with AIM buyers’ pursuit of innovation — not necessarily from a technology perspective, but most of all from go-to-market, business model and delivery channel perspectives. “2015 was the year that iPaaS became a serious alternative to traditional software-based integration approaches,” said Keith Guttridge, research director at Gartner. “Buyers are choosing iPaaS due to its lower entry costs, reduced operational demands and improved productivity. Vendor interest in this space is also growing rapidly, with the number of offerings doubling in the past 12 months.” More data is available in the report “Market Share: All Software Markets, Worldwide, 2015.” (For the full article, please visit www.intelligentcio.com/me) www.intelligentcio.com Kodak Alaris has launched a series of enhancements to its software portfolio that will help businesses and governments accelerate their digital transformation. Kodak Info Input Express and Kodak Info Input Solution v4.0, which features a new mobile app, deliver simplified, connected and secure solutions to combat the overwhelming amount of data that weighs down people and processes and keeps businesses from realising their full potential. Bringing mobile capture to today’s enterprise The enhanced Info Input Solution v4.0 is a web-based document capture application that provides an efficient way to integrate capture into existing enterprise content management (ECM) and line of business applications. Organisations that implement Info Input can be more responsive to customers, while driving down costs and enjoying the efficiencies of web-based business applications. The solution helps eliminate costs associated with thick client software by allowing IT departments to centrally manage the deployment and support of Info Input on desktops and mobile capture devices. It also eliminates per-user licenses and volume-based click charges. Info Input Sol