INTELLIGENT BRANDS // Mobile Technology
MEA region to
have highest
growth in mobile
data traffic
Since 2000, when the first camera phone
was introduced, the number of mobile users
has quintupled. By 2020, there will be 5.5
billion mobile users, representing 70% of
the global population, according to the Cisco
Visual Networking Index (VNI) Global Mobile
Data Traffic Forecast (2015 to 2020).
T
he adoption of mobile devices,
increased mobile coverage, and
demand for mobile content are
driving user growth two times faster
than the global population over the next
five years. This surge of mobile users,
smart devices, mobile video and 4G
networks will increase mobile data traffic
eight-fold over the next five years.
Smart mobile devices and connections
are projected to represent 72% of total
mobile devices and connections by
2020—up from 36% in 2015. Smart
devices are forecasted to generate
98% of mobile data traffic by 2020.
From an individual device perspective,
smartphones are dominating mobile
traffic. They will account for 81% of
total mobile traffic by 2020—up from
76% in 2015.
The proliferation of mobile phones,
including “phablets” ( H X