FEATURE: BIG DATA
BY DEEP DIVING INTO ITS
DATA, FORD WAS ABLE
TO ASSESS CUSTOMER
BEHAVIOUR AND FOCUS
ON DELIVERING WHAT
THEY WANTED IN A
MORE EFFICIENT WAY.
www.intelligentcio.com
vision for analytics and integrating
all of Ford’s research, analytics,
processes, standards, tools and partner
engagement — all with the ultimate
aim of driving a competitive advantage.
It’s not only the car industry where
data analytics is proving integral.
Netflix is another textbook example
demonstrating the power of data
analysis to the bottom line. The popular
VOD service began offering online
streaming in 2007, allowing users to
view films and TV shows online. With
increased competition from the likes
of Amazon, Hulu and HBO, Netflix felt
it had to differentiate itself if it was to
continue being a leader in this sector.
A