INTELLIGENT BRANDS // Software for Business
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Gourmet Gulf embarks on
Digital Transformation
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L–R: Thierry Nicault, Regional Vice-President
Enterprise Business Unit (EBU) for Middle
East, Africa and Central Europe Salesforce;
Joe Teixeira, CEO, Gourmet Gulf; and Sunil
Paul, Co-Founder and COO of Finesse
G
ourmet Gulf, a renowned hospitality
company in the region, has selected
Finesse, a global software system
integrator, and Salesforce, a global leader in
CRM, to digitally transform, taking customer
dining experience in the UAE to new heights.
The UAE-based hospitality company’s
partnership with Finesse and Salesforce is set
to equip its business with diverse and unique
functioning that allows it to expand its guest
base, brand portfolio and cuisines while
enhancing its customer loyalty.
Through Salesforce, Finesse supports
Gourmet Gulf to drive higher customer
engagement, world-class dining experience,
and enhanced customer management.
Salesforce’s leading CRM and cloud
computing services will enable Gourmet
Gulf to usher in dynamic new customer
engagement models in entirely new ways
that will exceed its diners’ expectations.
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Sunil Paul, Co-Founder and COO, Finesse,
said: “We are pleased to be chosen as a
strategic partner by Gourmet Gulf. With our
expertise and experience in digital solutions
and services, we will support Gourmet Gulf
to become the best-in-class when it comes
to the Diner Success Platform, customer
service and ensuring loyalty. We will always
continue to invest our best in this association
with them and navigate Gourmet Gulf in its
Digital Transformation.”
Gourmet Gulf has been a pioneer in offering
exceptional dining experiences since 2004
– by first bringing the Yo! Sushi concept to
the Middle East followed by Californian Pizza
Kitchen in 2009.
Since then, the company has expanded
and diversified its portfolio throughout the
Gulf region by adding more brands such as
Texas de Brazil, Azkadenya, Dalloyau, Panda
Express and The Hummingbird Bakery.
Joe Teixeira, CEO, Gourmet Gulf, said: “After
an elaborate evaluation process, we have
chosen Finesse and Salesforce to implement
the proposed solution as it resonates with
our vision and will help to leave a unique
experience with our customers. By embracing
the solution, we hope to revolutionise the
restaurant industry with a technology that
shall enable Gourmet Gulf to be the leader in
providing a seamless dining experience.”
Thierry Nicault, Regional Vice-President
Enterprise Business Unit (EBU) for Middle
East, Africa and Central Europe Salesforce,
said: “To be successful in the Fourth Industrial
Revolution, businesses must implement
agile, scalable platforms that can adapt
easily to growth and changing business and
customer needs. Gourmet Gulf is an example
of being a regional innovator in the food
and beverage retail industry with its omni-
channel strategy that will break through the
barriers to customer satisfaction.” n
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