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TRENDING
HOW TECHNOLOGY
CAN HELP RETAILERS
FIGHT BACK
While retail has been slow to implement workplace
technology, a new report from Aruba says after years of
reticence it’s now or never for the industry to embrace
it. The study highlights five key technological trends
that have emerged in the sector.
E
very year, the battle to survive as a
bricks-and-mortar retailer gets tougher.
As consumer expectations heighten
and ecommerce sales continue to rise,
businesses too slow to adapt to a digital
world have a tough road ahead, according
to a new study by Aruba, a Hewlett Packard
Enterprise company.
The Road to Digitalisation in Retailing report
features the results of a study carried out
www.intelligentcio.com
with over 900 managers and non-managers
in global retailers, and interviews with two
industry experts: digital commerce strategy
consultant Gabrielle Hase and founder of
ASOS Ventures, Daniel Bobroff.
It explains why, after years of reticence,
it’s now or never for the retail industry to
embrace technology. That means making
long-term investments within the workplace
to achieve the vital goals of a better
“
IT’S NOW OR
NEVER FOR THE
RETAIL INDUSTRY
TO EMBRACE
TECHNOLOGY.
INTELLIGENTCIO
23