NEWS
Redbox Digital delivers increased capabilities
for pharmacy chain
delivered on time by Redbox, which is an
amazing achievement given the size and
complex nature of the implementation.
There were so many elements to consider
from mobile application and single sign-on
to loyalty programmes and single customer
view. Being able to bring all these together
required knowledge, skill, understanding of
the wider eco-system and more importantly
teamwork – expressing the real partnership
between the two parties.”
R
edbox Digital has delivered KSA’s biggest
pharmacy retail chain, Nahdi, a complete
omnichannel commerce experience for
its customers through retail stores and
digital channels, across 143 cities. In its first
week following the launch, the pharmacy
retail chain saw the highest ever traffic to
its site, the best conversion rates and the
best average basket size value. The new
omnichannel experience is built on Magento
Commerce Cloud and Magento Order
Management and integrates with Nahdi’s
existing back-office Oracle systems.
Pawel Dabrowski, Nahdi’s head of
omnichannel, said: “The project was
Now, Nahdi has a platform that fulfils its
omnichannel requirements both technically
and strategically, as well as future-proofing
its business.
Dabrowski added: “There were challenges
along the way – as with any large-scale
implementation, but Redbox’s technical
understanding, flexibility and ability to
swiftly solve complex issues, was behind the
project’s huge success.”
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SANS Institute enhances cyberskills at
SANS Riyadh 2019
S
ANS Institute, a global leader
in cybersecurity training, has
held SANS Riyadh 2019 to help
cybersecurity professionals in the
Kingdom of Saudi Arabia develop
deep, hands-on skills through
immersion-style training.
Expert instructors including some
of the world’s top cybersecurity
practitioners helped participants
develop skills in network penetration
testing, ethical hacking, advanced
incidence response, threat hunting
and defending web applications
security essentials, to protect and
defend their organisations against
ever-increasing cyberthreats.
“Cybercrime is in a state of
constant growth, both in terms of
volume and impact. This holds true
globally as well as in the Middle
10
INTELLIGENTCIO
East. Saudi Arabia has seen a
significant increase in connectivity
due to the rapid development of
Smart Cities and other ambitious
infrastructure projects, as a part
of the Kingdom’s Vision 2030
initiative, making it a tempting
target for other state actors and
cyber-criminals,” said Ned Baltagi,
Managing Director, Middle East
and Africa at SANS Institute.
“It is therefore critical for
government and enterprises to
strengthen their security posture,
hire more cybersecurity practitioners
and upskill their existing
cybersecurity team to keep up
with the fast-changing technology
landscape. Developing the skills
of cybersecurity experts in Saudi
Arabia has to be the top priority to
help prevent future attacks.”
Ned Baltagi, Managing Director, Middle East
and Africa at SANS Institute
www.intelligentcio.com