Intelligent CIO Middle East Issue 40 - Page 84

///////////////////////////////////// FINAL WORD Effective congestion management key for telecom operators Ahmad Sayed, Regional Director, Middle East and Africa at Nexign, looks at how telecom operators can prosper this year. I n an expat-heavy region, you undoubtedly observed another tradition, that of phoning home. That simple observance probably had a range of outcomes. Some of you may have been able to connect straight away; others may have experienced lags; others may have given up and tried the next day. As communication service providers (CSPs) face the new generation of consumers – millennials and younger – they are increasingly under pressure to get things right the first time, every time. That is the nature of digital natives, and to cater to their demands, the solution is also digital. Holidays are not the only time that core and radio networks face peak hours. Business hours in commercial areas, big events such as sporting tournaments and concerts, and locations such as airports and metro stations, also present challenges in resource allocation. Operators have to invest heavily in their networks to handle the explosive traffic growth generated by over-the-top (OTT) services and user-generated video. These operators know that the new generation of consumers is also the new generation of business managers. ‘Traffic congestion’ is no longer an excuse for performance degradation; it is a problem to be solved. 84 INTELLIGENTCIO