INTELLIGENT BRANDS // Mobile Technology
OPPO bolsters commitment
to GCC’s 5G ecosystem
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Company sets sights on
GCC’s upcoming 5G mobile
broadband market, having
achieved new milestones
while bolstering its R&D
investments.
O
PPO, a global smartphone brand,
has reaffirmed its commitment to
the region’s 5G ecosystem through
substantial new investments and technology
trials. The company recently announced it
would raise its global R&D investments to
around US$1.43billion in 2019, a 150%
year-on-year increase. This will allow OPPO
to further explore areas of 5G, Artificial
Intelligence (AI) and smart devices.
The OPPO Research Institute has been
exploring 5G applications in the fields of 3D
vision, Virtual Reality (VR) and Augmented
reality (AR).
In 2018, OPPO reaffirmed its image as
a pioneer in smartphone technologies
by completing one of the world’s first
5G signalling and data connections on
a smartphone and becoming the first
company in the world to complete a 5G
Internet access test on a smartphone.
OPPO also partnered with Qualcomm
Technologies in the ‘5G Pioneer Initiative’
to explore ways of developing innovative 5G
technologies and bringing the greatest 5G
experience to users around the world.
These technological breakthroughs have
provided OPPO with a technological
edge and have brought the company
a step closer to releasing 5G handsets
commercially in 2019.
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Andy Shi, Managing Director of OPPO MEA,
said: “As a company that focuses relentlessly
on the development of breakthrough
technologies like 5G, OPPO is very
encouraged to see governments supporting
5G as part of their economic vision. We
understand how crucial 5G will be to the on-
going Digital Transformation efforts in the
GCC and are proud to invest heavily in R&D
and drive 5G innovations that will yield great
benefits in the region.”
Gulf nations also have some of the
highest smartphone penetration rates
globally, and this in turn is creating an
ever-increasing user demand for enhanced
mobile broadband experiences. The UAE
specifically leads in the adoption of new
technologies and has begun to accelerate
efforts to adopt the 5G technology.
“We believe that countries such as the UAE
and Saudi Arabia will be at the forefront of
5G technology in the region. In line with
this, OPPO will drive the advancement of
5G together with AI, Big Data and cloud
computing, making smartphones and smart
devices true intelligent personal assistants,”
said Shi. In 2015, OPPO entered the
Egyptian market. A year later it set up its first
Middle East and Africa Centre in Cairo.
Now the company operates in a total of 31
countries including Egypt, Algeria, Morocco,
the UAE, Qatar, Oman and Kenya. To meet
core needs and further understand users in
the Kingdom of Saudi Arabia, OPPO KSA has
built a localised team. Launched in January
2019 in Riyadh, OPPO KSA will try its best
to satisfy every consumer in KSA with the
helping hand of OPPO MEA. n
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