Intelligent CIO Middle East Issue 40 - Page 23

//////////////////////////////////////////////////////////////////////////////////// TRENDING LATEST AVAYA RESEARCH REVEALS UAE CONSUMERS DEMAND ‘SUPERSERVICE’ New research from Avaya has found that UAE organisations looking to gain a decisive edge in 2019 must focus on going above and beyond to anticipate and act upon customer requests. According to the report, 82% of UAE consumers believe large organisations should make customer contact easier while 81% said that convenience is more important than price. F our-in-five UAE consumers expect an immediate response from the organisations and vendors they contact, part of a growing demand for ‘SuperServe’ customer engagement, according to the latest global research conducted by Avaya Holdings Corp and Davies Hickman Partners. The two companies polled 8,000 consumers across Australia, France, Germany, Italy, Saudi Arabia, Singapore, South Africa, the UAE and the UK, on their views on interacting with large organisations. The findings reveal a demand among consumers for ‘SuperServe’ organisations, those that go above and beyond typical levels of service to anticipate and act upon customer requests. www.intelligentcio.com According to the report, 82% of UAE consumers believe that large organisations should make customer contact easier, compared to a global average of 79%. The report also found that UAE consumers are more demanding of SuperServe organisations, with 86% wanting an immediate response from the organisations they contact. That figure is compared to the global average of 79%. What’s more, UAE consumers are prepared to support organisations that make interacting with them easier. 81% of those surveyed said that convenience is more important than price, compared to 63% of consumers globally, who said the same thing. “ UAE CONSUMERS ARE PREPARED TO SUPPORT ORGANISATIONS THAT MAKE INTERACTING WITH THEM EASIER. INTELLIGENTCIO 23