Intelligent CIO Middle East Issue 04 | Page 10

NEWS QATAR Ooredoo Qatar and Nokia Networks boost Supernet Ooredoo Qatar and Nokia Networks have announced the launch of LTE-Advanced (LTE-A) three-band carrier aggregation technology on the Ooredoo Supernet. Nokia technology enables the operator to provide higher data speeds of up to 375 Mbps to its customers. The higher speeds are already available in several high-traffic areas of Doha, including West Bay, the Corniche and Katara Cultural Village. With this new technology, people using Category 9 (CAT 9)-capable handsets can benefit from data intensive services, including ultra high-definition video download, and upcoming trends, including virtual reality. Waleed Al Sayed, Chief Executive Officer, Ooredoo Qatar, said: “We’re aiming to further improve the broadband experience for our customers with faster data speeds and an excellent network performance. Nokia Networks is helping us to meet these goals and we look forward to deploying the latest technical achievements as we continue to enhance our world-class network.” Bernard Najm, Vice President and Head of Middle East and Africa, Nokia Networks, said: “We’re happy to support Ooredoo Qatar in its mission to provide topquality services to its customers. After we successfully demonstrated 600 Mbps CAT 11 speeds in October, we have now helped Ooredoo launch the three-band carrier aggregation technology to deliver higher data throughput with superior reliability.” Market worries hit smartphone sales As mobile phone companies go aggressive to grab Qatar’s market share in the new year, the local electronic market is witnessing a perceptible slow down. The sales of electronic gadgets and other items, especially the high-end smartphones, have witnessed a decline over the last few months in Qatar compared to the same period a year ago. There is not one but a combination of factors responsible for the dip in the demand, which include absence of major technological innovations in the latest smartphones; stiff competition from relatively inexpensive Chinese brands with similar features; and rapidly changing consumer behaviour. Aiming at boosting the declining sales, most outlets are offering heavy discounts and attractive combo-offers, even on flagship smartphones that were sold like hotcakes immediately after their launch. “Qatar’s smartphone market is different from other markets. First, the mobile penetration here is very high. A significant 10 INTELLIGENTCIO percentage of population in Qatar already keeps more than one smartphones. Secondly, a lot of tech-savvy customers look for value addition and innovation in their new phones. Changing mobile phones frequently is no longer a popular thing here to do,” a top official of a Korean electronics giant told The Peninsula. For instance, smartphones such as Samsung’s Galaxy S6, priced at QR3,099 with 32 GB and 4G specifications (equipped with all the other latest features like Lollipop OS, 3GB RAM and 16MP camera), are being sold at just about QR1,999, nearly at a massive discount of over 35% at the market retail price. www.intelligentcio.com