Intelligent CIO Middle East Issue 39 | Page 24

TRENDING Marcel Yammine, General Manager at SAS Middle East “ AI IS FAST- EMERGING IN THE REGION AS A KEY TOOL FOR DIGITAL TRANSFORMATION, AND THIS CALLS THE NEED FOR IMPROVED ANALYTICS INTO FOCUS. The research, Here and Now: The need for an analytics platform, surveyed analytics experts, and IT and line-of-business professionals in a wide range of industries around the world. It found that analytics is changing the way companies do business. 24 INTELLIGENTCIO This does not just apply to day-to-day operations as it’s also driving innovation – more than a quarter (27%) say analytics has helped launch new business models. There are many identified benefits of an analytics platform, the most common being less time spent on data preparation (46%), smarter and more confident decision-making (42%) and faster time-to-insights (41%). a strong desire in the business community to boost competitive insight and efficiency using analytics. The majority recognise that effective analytics could benefit their organisations, particularly as they develop their ability to deploy cutting-edge AI. But the number of those effectively using analytics strategically across the organisation could be much higher.” Marcel Yammine, General Manager at SAS Middle East, said: “During our conversations with regional business leaders, challenges during a ramped-up analytics and AI journey include the need for an analytics platform, and improved availability of skillsets around data science and analytics. The survey underscored a lack of alignment in the skills and leadership needed to maximise the potential of analytics. Many companies struggle to manage multiple analytics tools and data management processes. “AI is fast-emerging in the region as a key tool for Digital Transformation, and this calls the need for improved analytics into focus. Through these findings, it is clear that as analytical workloads increase and AI becomes more mainstream, a comprehensive analytics strategy is the ideal route for success.” Adrian Jones, Director of SAS’ Global Technology Practice, said: “The findings show “If they are to achieve success, organisations must put analytics at the heart of strategic planning and empower analytics resources to drive innovation using a unified analytics platform,” said Jones. Views differ on the role of an analytics platform: most (61%) believe it’s to extract insight and value from data, but many are split on its other purposes or benefits, such as better governance over data, predictive models and open source technology. www.intelligentcio.com