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TRENDING
SAS SURVEY FINDS
ANALYTICS MAKES
ORGANISATIONS MORE
INNOVATIVE
There is no doubt analytics are changing the way
companies do business but are enterprises making the
most of the information at their disposal? A new survey
from SAS says 72% of organisations recognise the benefits
of analytics but only 39% use them to inform strategy.
N
early three-quarters of organisations
(72%) claim that analytics help
them generate valuable insight and
60% say their analytics resources have made
them more innovative, according to research
commissioned by SAS, a leader in analytics.
That is despite only four in 10 (39%) saying
that analytics is core to their business strategy.
A third of respondents (35%) report that
www.intelligentcio.com
it is used for tactical projects only. Despite
acknowledged value – and most (65%) can
quantify this – businesses are not getting the
most out of their analytics investments.
However, they are now pursuing rapid
analytical insight as a priority as they push
into emerging technologies like Artificial
Intelligence (AI) and the Internet of
things (IoT).
“
ANALYTICS IS
CHANGING THE
WAY COMPANIES
DO BUSINESS.
INTELLIGENTCIO
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