NEWS
STC marks progression to
Digital Transformation
KSA is one of
the world’s
highest
spenders on
cybersecurity
C
ountries across the Middle East are
stepping up cybersecurity measures in
response to the recent surge in attacks, but
none more so than KSA.
According to a recent MarketsandMarkets
report, the Middle East’s cybersecurity
market is expected to grow from US$11.38
billion in 2017 to US$22.4 billion in 2022,
with KSA expected to have the largest share
during the five-year period.
As it fortifies its regional presence in its
second decade of operations, ‘disruptive
distributor’ Spire Solutions is expanding
its business footprint into KSA with local
presence in Riyadh by adding a new
country manager, Ehab Derbas, to direct its
operations there.
Derbas has extensive experience in sales
and management, with an emphasis on IT
and cybersecurity.
With over 18 years of experience, he helps
organisations understand risk and adopt
effective defence strategies and solutions.
T
he opening of a new high-tech store
in KSA has been praised for marking a
progressive step towards digitisation.
His Royal Highness Prince Mohammed
bin Khalid Abdullah Al Faisal, STC
Chairman of the Board, inaugurated
the first innovative digital store of
its kind in KSA, adopting the best
international practices and enriching
the customer experience.
The inauguration ceremony was
attended by Eng Nasser bin Sulaiman
Al Nasser, STC Group CEO, as well as
Eng Ulaiyan Al Wetaid, VIVA Bahrain
CEO, along with Eng Emad A Alaoudah,
STC Channels Chairman, and Eng Faisal
Alsaber, STC Channels CEO.
www.intelligentcio.com
His Royal Highness Prince Mohammed bin
Khalid Abdullah Al Faisal described the new
store as “a wonderful step taken towards
achieving digitisation” requiring a change
in the way customers are interacted with
that is in line with the digital age. The
store offers 24-hour customer self-service
through dedicated devices.
Its opening has reinforced STC’s
commitment to achieving Digital
Transformation across multiple channels,
such as the MySTC application.
All STC services will be provided
to transform the STC store into a
dedicated platform capable of meeting
all the requirements and aspirations of
its customers.
He said: “Saudi Arabia is one of the world’s
highest spenders on cybersecurity and
with good reason. It has a robust economy
with some of the region’s biggest
organisations, a large population, a
strategic geographic location and a strong
consumer spending power.
“All of this makes it an extremely attractive
target for cybercriminals, which explains its
growing need for security.”
Avinash Adavani, CEO at Spire Solutions,
added: “With its trusted portfolio of
services and solutions to defend against
cyberattacks, Spire Solutions is well
positioned to meet KSA’s security needs.
“This strategic expansion, with local presence
in Riyadh and experienced leadership to
drive regional operations and sales, will help
cement our presence in the market.”
INTELLIGENTCIO
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