INTELLIGENT BRANDS // Software for Business
Pivotal: Helping enterprises
develop software to deliver
business value
/////////////////////////////
features to be competitive in the market.
The objective of every bank, for example, is
to push as many of their services as possible
on to applications.
Rached Dabboussi Regional Director, Middle
East, Turkey and Africa, Pivotal
If companies are outsourcing this to a third-
party company, they aren’t taking their
business in their own hands.
Ultimately, enterprises are using our
platform and methodology to become
a modern software company capable of
continuously delivering business value while
incorporating user feedback and embracing
this as the natural way to build products.
What advice would you give to a
CIO that wanted to produce their
own software?
Pivotal helps companies
create their own software
and take their businesses into
their own hands. Intelligent
CIO spoke to Rached
Dabboussi Regional Director,
Middle East, Turkey and
Africa, Pivotal, to discover
more about the process.
W
What is the mission of Pivotal?
Pivotal helps the Fortune 500 transform
into software companies, by providing
a cloud-native platform that unleashes
developer productivity as well as unlocks
operational efficiency needed to build and
run great software.
72
INTELLIGENTCIO
Pivotal’s cloud-native platform, Pivotal Cloud
Foundry (PCF), accelerates and streamlines
software development by reducing the
complexity of building, deploying and
operating new cloud-native applications and
modernising legacy applications.
PCF customers can further accelerate their
transition to a software company through
our strategic services, Pivotal Labs. This
enables our customers’ development and
allows IT operations teams to spend more
time writing code, waste less time on
mundane tasks and focus on activities that
drive business value – building and deploying
great software.
Why not just create the software
for them?
Every business today needs to be good
at software and be able to produce new
Through our continued work with companies
in the region, we have learned that
technology is certainly not the barrier to
innovation. Rather, the barrier is the software
development culture and the way companies
are implementing technology.
My advice to CIOs is look at agile, lean
software development cultures that are being
propagated in the world’s most admired
companies and embrace them internally.
This cultural change must come from the top
of the organisation. If you don’t change the
culture inside the company it’s very difficult
to embrace the technology.
What verticals and countries are you
most active in?
The public sector is probably the biggest
market for us. The second is finance and the
third is telcos. In terms of countries, in the UAE
as well as Saudi, Turkey and South Africa, we
are seeing a big interest in our technology. n
www.intelligentcio.com