INTELLIGENT BRANDS // Mobile Technology
Pure Storage empowers
customers to turn data into value
with application mobility
/////////////////////////////
Customers are now
empowered to innovate
with hybrid clouds and
Amazon Web Services
and can turn data into
value with seamless
application mobility.
P
ure Storage, the all-flash storage
leader that helps innovators build a
better world with data, has announced
Pure Storage Cloud Data Services, a suite
of new cloud offerings that run on Amazon
Web Services (AWS).
With these new products, customers can
invest in a single storage architecture that
unifies application deployments on-premises
and on the cloud to flexibly turn data into
value virtually anywhere.
Enterprise application mobility, coupled
with emerging technologies like Artificial
Intelligence (AI), Machine Learning (ML) and
Charles Giancarlo,
Chairman and CEO
www.intelligentcio.com
deep analytics, has increased the strategic
importance of infrastructure exponentially.
Applications of all types – traditional and
emerging – demand flexible, location-
independent data accessibility, and this has
had a profound impact on infrastructure.
Modern organisations need real-time access to
any and all data, which requires applications
to move freely between on-premises and the
cloud. Historically, a lack of purpose-designed,
strategic integrations between on-premises
storage and the cloud have been a primary
inhibitor of application mobility.
“Today, there exists a cloud divide – the cloud
is not purpose-built for enterprise applications,
and enterprise infrastructure isn’t as user-
friendly as the cloud,” said Charles Giancarlo,
Chairman and CEO, Pure Storage.
“Customers should be able to make
infrastructure choices based on what’s best
for their environment, not constrained by
what the technology can do or where it lives.
This announcement extends Pure’s data
centric architecture to the cloud, allowing our
customers to build hybrid applications that
provide true mobility and freedom.”
Customer demand clearly indicates that
a unified hybrid cloud architecture is the
best model to bring agility to the modern
enterprise. Organisations are too often
forced to choose between on-premises or
cloud, while the best pathway to innovation
and operational effectiveness comes from
a hybrid strategy – an architecture that
provides access to all clouds. Nothing is
more important for hybrid than the right
data strategy, as data is key to efficient
development and application mobility. Pure
unifies cloud and delivers a common set of
data services across on-premises and cloud,
enabling consistent storage capabilities,
APIs, and resiliency so that applications can
be built once and run everywhere.
Pure Storage Cloud Data Services are a
new set of capabilities designed to run Pure
Storage software on AWS. They include:
• Cloud Block Store for AWS. Industrial-
strength block storage that runs on
AWS. Designed to enable mission-critical
applications to run seamlessly in the
cloud, Cloud Block Store enables hybrid
mobility and adds new storage services to
webscale applications.
• CloudSnap for AWS. Cloud-based
data protection, built right into Pure
FlashArray. CloudSnap allows FlashArray
snapshots to be easily sent to Amazon
Simple Storage Service (Amazon S3),
which enables cost-effective protection
in the cloud along with flexible recovery
both on-premises or in the cloud.
• StorReduce. Cloud-native deduplication
technology, designed to enable fast,
simple, cost-effective cloud backup to
AWS S3 storage, in conjunction with on-
premises flash for fast recovery. n
INTELLIGENTCIO
71