CASE STUDY
lead to lines at washrooms, mosques and
restaurants, and the need for more cooling,
bandwidth and regular housekeeping in that
particular area.
“Wi-Fi is now our primary source of footfall-
related data which we use to track visitor
movement in real-time. By sharing this with
our operations teams, we empower them
to pre-emptively address the challenges
associated with crowd concentration before
complaints are raised,” he said.
Exhibiting a clear vision
Outlining ADNEC’s objective for the
next phase, Al Marzooqi said: “We have
many physical assets such as our building
management system that handles cooling,
lighting, fire and life safety and parking
management. All this is IoT-ready and we
intend to utilise Aruba to transform into
an IoT-driven business.” The company is
currently implementing Aruba ClearPass
Policy Manager for authentication and
WI-FI IS NOW OUR PRIMARY SOURCE
OF FOOTFALL-RELATED DATA.
68
INTELLIGENTCIO
policy enforcement among its diverse set
of stakeholders. ADNEC also intends to
develop a wayfinding solution on the Wi-Fi
platform, looking into the Aruba mobile
engagement and analytics solution based
on Bluetooth beacons, the Meridian mobile
app platform and the Aruba Analytics &
Location Engine (ALE).
“Aruba has enabled us to become an
exhibition venue offering the fastest Wi-Fi
services in the region.
“Extending beyond the performance and
reliability benefits, the solution offers a
clear innovation roadmap with tangible
benefits to our IT, operations, and
marketing teams as well as our 1.8 million
annual visitors,” concluded Al Marzooqi. n
www.intelligentcio.com