Intelligent CIO Middle East Issue 37 | Page 59

///////////////////////////////////////////////////////////////////// FEATURE: DOCUMENT MANAGEMENT Paul Brown, Regional Sales Manager Middle East, PFU a personalised job from a menu. We’ve also ensured it assists in making businesses more efficient, by decreasing installation and operation costs.” whatever business processes and then, if the outcome is a piece of paper, to once again scan it and have it available electronically for later reference. Intelligent CIO spoke to Paul Brown, Regional Sales Manager Middle East, PFU, about how CIOs can extract more value from their data. By doing so we can really speed up processes. We’ve got a number of customers in the banking sector where they want to get services up and running as quickly as possible. Can you tell me how you help businesses focus on productivity and reduce costs in the workplace? No matter what kind of company, large or small, paper is always a media that’s being used to either start a transaction or end a transaction, it could be an application or it could be a receipt. Depending on where in the cycle that piece of paper is involved, it’s always a very difficult media to actually manage properly and keep secure. So we offer a solution to actually easily digitise any piece of paper and allow companies to easily take it into their workflows, distribute it as necessary for www.intelligentcio.com For example, with credit card applications if the customer has to wait a week or 10 days before they can start using it, it’s 10 days of missed opportunity. So we’ve been able to reduce the time frame to get from the application to the actual card issuing by more than 50%. That’s the kind of business that we’re in. How do you help businesses become paperless? No matter how hard we try, and we do work very hard with our customers to try to minimise paper flow within their organisations, you see no matter how hard they try re-engineer business processes, NO MATTER WHAT KIND OF COMPANY, LARGE OR SMALL, PAPER IS ALWAYS A MEDIA THAT’S BEING USED TO EITHER START A TRANSACTION OR END A TRANSACTION, IT COULD BE AN APPLICATION OR IT COULD BE A RECEIPT. INTELLIGENTCIO 59