CASE STUDY
now have real-time visibility of our stocks
and can take decisions of increasing or
decreasing supply to some customer sites
based on this information.
“Focus has always been helpful in
delivering as per our requirements. There
have been challenges on the way where
either our requirements changed, or we
needed something differently. But Focus
Softnet has always worked towards
catering to our needs and we are quite
satisfied with their solutions.”
Going forward, Arabian Farms is in the
process of forming a holding company to
encompass all poultry companies under
one umbrella with a common management
team. Hence it becomes all the more
imperative to centralise all the information
to facilitate easy and fast decision making.
THE INVENTORY MODULE HAS
FURTHER INCREASED VISIBILITY
ON ALL OUR STOCKS.
departments and make timely decisions.
The inventory module has further increased
visibility on all our stocks,” Ahmed added. “The challenge was to get the drivers up to
speed on the van sales app as they were not
tech savvy,” Ahmed added.
“We began using mobile apps and though
we had a few hiccups initially, Focus came
up with a customised solution. Prior to
deploying the van sales app, our team used
to manually punch in 150 to 200 vouchers in
our office, which was time consuming. “However, they learnt quickly and there
haven’t been any complaints so far. We
“We have very ambitious plans to grow our
poultry portfolio in the next few years and
possibly double our turnover by 2020. The
demand will be quite high on both the sides
to demonstrate adaptability to quick changes.
“Focus Softnet, with its capability and
service history with us, seems to be well
poised to deliver to our growing business
requirements as of now. We hope it will be
a mutually beneficial win-win situation for
Arabian Farms as well as Focus Softnet.”
Ahmed concluded. n
“Earlier, if the customer needed any change
to be made to the order, our van sales
person had to come back to the office to
get it changed. A lot of time was being
exhausted by the sales team in returning
after a delivery to update the sales records.
“This aspect is now automated. With
Focus’ van sales app, our sales people can
now update the system at the customer’s
location. All the data can be now fed into
the server immediately thus saving time and
increasing efficiency levels.”
Arabian Farms currently has about 28
delivery vans and intends to increase those
numbers significantly in the near future. The
van sales went live three months ago.
68
INTELLIGENTCIO
www.intelligentcio.com