CASE STUDY
A
rabian Farms was established in
1978 in Saudi Arabia by two well-
known corporate investors SEDCO
Holding and Saudi Bugshan Group.
Seeing the growth potential, the company
expanded its operations to the UAE in 1999
and set up Arabian Farms Development Co
Ltd in Dubai.
The company’s UAE facility, one of the
country’s premier egg producers under the
SAHA brand name, is spread over a compact
area of one million square feet.
The fully integrated company is capable of
producing almost 120 million table eggs
through its fully automated, environmentally
controlled chicken houses and an in-house
feed manufacturing plant.
Arabian Farms is known for its innovative
approach to produce premium quality
designer eggs and poultry products. With five
major categories of eggs namely SAHA white
eggs, SAHA brown eggs, SAHA Omega 3 eggs,
SAHA eco eggs and SAHA pasteurised eggs,
they stand tall as market leaders.
Arabian Farms is also the first and only
producer of SAHA pasteurised shell eggs in
the entire GCC. Taking a cue from its success
since its launch in 2015, the company is
currently working on introducing another
premium class of eggs – SAHA Lutein to their
broad category.
Successful production, sales and marketing
strategies have spurred constant
investment in the facilities. In line with
this, both KSA and Dubai farms have
added new poultry houses to boost gross
production by 10%.
The company has also upgraded its
machinery and built structures to enhance
process and product quality. High biosecurity
standards are enforced to protect birds
from disease outbreaks, and new feeding
techniques and formulae are developed to
modify the egg contents for greater health
benefits to the consumer.
Success of the business model has
prompted Arabian Farms to expand
into poultry meat products for which a
greenfield broiler project is being developed
at Al Ain to produce 6 million kgs of
broiler chicken meat per year. Once fully
operational, this would catapult Arabian
Farms to capture 2% of the premium
THE MAIN
CHALLENGE
WE FACED WAS
INTEGRATING
INFORMATION
FROM VARIOUS
DEPARTMENTS
AND ANALYSING IT
TO MAKE SENSE
FOR PROMPT
DECISION MAKING.
fresh chicken market and also increase the
turnover two-fold.
“Since we began operations in the UAE,
our strategy had been quite simple – build
a strong and quality conscious advanced
production facility, innovate and produce
designer premium quality eggs to
differentiate ourselves from the competition
and provide consistent service to our
customers through an efficient distribution
network. Great team work from our highly
motivated professional workforce has been
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