Intelligent CIO Middle East Issue 36 | Page 10

NEWS Business leaders believe they will struggle to meet changing customer demands Ring embarks on smart homes roadshow in Saudi Arabia S audi Arabia is one of the most advanced countries in the world when it comes to establishing smart homes. Recent studies regarding the real estate market indicated that the Gulf countries in general and Saudi Arabia in particular are likely to be the most advanced with respect to establishing smart homes as a result of the level of constructional development in this region. According to a report by Statista the revenue in the smart home market amounts to US$124 million in 2017 with expectation for it to show an annual growth rate (CAGR 2017-2021) of 42.3% resulting in a market volume of US$507 million in 2021. The report further reveals that currently the household penetration is at 6.1% in 2017 and is expected to hit 24.7% in 2021. D ell EMC has revealed the findings of its recent Dell Technologies Digital Transformation Index (the DT Index). The DT Index, completed in collaboration with Intel, maps the Digital Transformation progress of mid to large-sized companies, and examines the digital hopes and fears of business leaders. Based on responses from business leaders in the KSA and UAE, the study revealed 90% of regional heads of business believe that their organisation will struggle to meet changing customer demands within five years, while 37% fear they’ll be left behind. While many organisations are embracing Digital Transformation, many fail to even start. With the majority (90%) of businesses facing major barriers to Digital Transformation, only 4% of businesses in 10 INTELLIGENTCIO the UAE and KSA can be categorised as digital leaders. Defining the challenges, 87% of business leaders believe that Digital Transformation should already be more widespread throughout the organisation. Other key challenges are a shortage of in- house skill sets and expertise (30%) and a lack of the right technologies to work at the speed of business (24%). “We’ve talked about being on the cusp of tremendous change for some time now. That’s no longer the case,” said Mohammed Amin, Senior Vice President, Middle East, Turkey and Africa, Dell EMC. Ring, a leader in neighbourhood security, has embarked on a two-city roadshow in Riyadh and Jeddah, to promote Ring’s innovative home security products and solutions and share insights into the importance of home security with its partners in the kingdom. Mohammad Meraj Hoda, Vice President of Business Development – Middle East and Africa at Ring, said: “Ring believes in keeping homes and communities safe rather than just comfortable and we hope to change the way home owners view security by keeping an eye on their family and property, even when they can’t.” “The next digital era has arrived and it’s reshaping the way we live, work, and conduct business. Genuine transformation needs to happen now, and it needs to be radical.” www.intelligentcio.com