Intelligent CIO Middle East Issue 35 | Page 44

FEATURE: STATE OF THE CIO ////////////////////////////////////////////////////////////////////////// There is no doubt that the role of the CIO has changed in recent times. Traditional perceptions of the role no longer hold true thanks to Digital Transformation which has placed IT at the centre of businesses. Claude Schuck, Regional Manager, Middle East and Central Africa at Veeam, argues CIOs must effectively communicate the business benefits of IT projects to other members of the c-suite. It’s clear that IT is now a vital enabler for modern businesses to: • Deliver innovation and gain a critical advantage in hyper-competitive markets • Improve the customer experience which, in many industries, is the only remaining competitive differentiator • Increase business agility to respond quickly to new business opportunities and threats • Generate revenue and power the efficient business processes that translate that revenue into profit • Maximise availability and deliver at least 99% uptime to meet enterprise needs and service-level agreements Now that IT is seen as a strategic enabler and a revenue generator – not just an operational cost – there’s never been a better time for CIOs to take their place as an essential, and influential, member in the c-suite. No change is possible without the CIO If IT is so important to modern businesses, surely CIOs should be at the heart of business strategy – so why aren’t they? T raditionally, there’s been a perception of CIOs simply as executors of an IT agenda devised by the board. IT has been seen as a mere support function, not as a strategic driver. But these days, ‘traditional’ doesn’t cut it anymore. The digital revolution – driven by disruptive technologies, innovative new business models, newly empowered customers, and the growing influence of shadow IT in the enterprise – has placed technology firmly at the heart of the business. Often, CIOs struggle to build effective working relationships with other CXOs, which makes it difficult to align IT with business strategy. When strong relationships are formed, CIOs will know what leaders from across the business are planning next – and they’ll be in a position to have a hand in steering that planning process. It’s also important for CIOs to be able to communicate the benefits of technology investments, instead of getting bogged down in technical specifics rather than business value. After all, line-of-business leaders don’t care how the infrastructure fits together – Central to the core business 44 INTELLIGENTCIO www.intelligentcio.com