38TH GITEX TECH WEEK | DUBAI WORLD TRADE CENTRE | 14–18 OCTOBER 2018
ITEX
Aruba highlights how Digital
Transformation starts with the network
(DX) initiatives in the Middle East, Turkey,
and Africa (META) set to top US$38 billion
by 2021, according to IDC.
Manish Bhardwaj, Snr Marketing Manager,
Middle East, Africa and Turkey at Aruba, a
Hewlett Packard Enterprise company
I, Blockchain, smart workplaces
and future transportation will be
the key buzzwords at GITEX with
annual spending on Digital Transformation
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Manish Bhardwaj, Snr Marketing Manager,
Middle East, Africa and Turkey at Aruba,
a Hewlett Packard Enterprise company,
said: “As businesses around the world
continue to transform their offerings to
better enable their employees and serve
their customers, networks must be ready
to adapt for the future. It’s not just about
adding tech but creating a framework for it
all to work together.”
With this in mind, Aruba will be
demonstrating its Mobile First architecture,
a next-generation networking architecture
for the software-defined enterprise, designed
to deliver a network that is open, secure and
autonomous. The Mobile First Architecture is
In its ninth appearance at GITEX, Aruba
will be exhibiting at stand number
A7–1 in HALL 7 alongside Hewlett
Packard Enterprise.
purpose-built for the digital era and enables
enterprises to rapidly innovate and transform
their networks so that businesses can deliver
amazing experiences and simplify IT.
It provides a secure, intelligent, non-stop
networking experience on a single, open,
software-defined architecture that extends
from data centre to branch environments
for a consistent IT experience across the
entire enterprise. Bhardwaj added: “We are
eager to meet large enterprises that are
eager to digitally transform their businesses
and mid-sized enterprise planning on
implementing cloud infrastructure.”
Riverbed invites enterprises to ‘Rethink
Possible’ at GITEX 2018
iverbed, the digital performance
company, will encourage
companies to ‘Rethink Possible’ at
GITEX 2018. Under the theme ‘Maximize
Digital Performance: #RETHINKPOSSIBLE’,
Riverbed will showcase platforms for
digital experience management and
next-generation infrastructure, including
demonstrating the power of Riverbed
SteelCentral, the market-leading digital
experience visibility solution for end-to-
end network, application and end-user
experience monitoring. and North Africa at Riverbed. “Riverbed has
evolved its portfolio significantly in recent
years with solutions that help organisations
maximise digital performance across every
aspect of their business, allowing them to
fundamentally ‘Rethink Possible.’
Riverbed aims to help organisations
maximise digital performance, enabling
them to fully measure and monitor the
digital experience and address the most
critical network infrastructure requirements
of the government, oil and gas, financial
services and retail sectors. “By experiencing first-hand the breath
of our portfolio of solutions at GITEX,
attendees will understand why we are a
necessary catalyst in the implementation
and successful adoption of major technology
trends including cloud, Artificial Intelligence,
mobility and analytics.”
“In the digital era, digital performance
is business performance,” said Elie Dib,
Regional Vice President, Middle East, Turkey Riverbed’s unified and integrated Digital
Performance Platform, brings together a
powerful combination of digital experience
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Senior executives from Riverbed’s
sales, technical and channel teams
will be present and can be met at
the company’s stand CC2–11 on
Concourse 2.
management and next-generation
infrastructure – from the edge, data centre to
the cloud – solutions that provides a modern
IT architecture for the digital enterprise,
delivering new levels of operational agility
and dramatically accelerating business
performance and outcomes.
Elie Dib, Regional Vice President, Middle
East, Turkey and North Africa (METNA)
at Riverbed
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