Intelligent CIO Middle East Issue 34 - Page 15

NEWS Bank Muscat and SAS recognised for Best Data Analytics Initiative in ME B ank Muscat, a flagship financial services provider in Oman, and SAS have been honoured for Best Data Analytics Initiative, Application or Programme in the Middle East for 2018 at The Asian Banker Middle East and Africa Awards Programme. The awards ceremony was held in conjunction with The Future of Finance, Middle East and Africa, an annual gathering for decision makers in the financial services industry held at Conrad Hotel, Dubai. Bank Muscat engaged SAS to implement customer relationship management (CRM) channel integration for their growing business demands. The bank integrated multiple customer data touch points with the SAS Marketing Automation analytics engine to analyse customer behaviour in cross-sell offers, digital offers and promotions. This involves multichannel integration, including mobile banking, internet banking, ATMs, cash deposit machines, SMS and emails. Bank Muscat’s implementation of the system allowed for greater customer scalability. The increase in customer reach through scalable solution implementation is helping the bank to increase the cross-sell revenue. In addition, the project improved operational efficiencies, increased lead conversion, and enhanced real time access to customer data, enabling personalised product offers. It also allowed the analytics system to act immediately on data such as customer transactions, eChannel activity, and branch to generate relevant cross-sell offers for the sales team. ///////////////// Thales helps to secure Muscat International Airport’s new terminal selected Thales to fulfil its ambitions. Muscat International Airport expected to manage 20 million passengers per year and 177 flights per day. Recent reports state that the airport witnessed a growth in annual passenger arrivals of 17% in 2017 to 14 million compared to 2016. P assengers using Muscat International Airport – which opened its new, highly modernised terminal in March this year – are benefiting from enhanced operations and overall security experience thanks to Thales. The new, highly modernised terminal of Muscat International Airport is now fully operational using state-of-the art www.intelligentcio.com security technologies provided by Thales, a major provider of integrated security and telecommunications solutions for critical infrastructures. Ensuring the realisation of state-of-the-art technology for operations and security infrastructure was of the utmost importance to the Ministry of Transport and Communication of Oman which is why it Following the latest expansion, including the new 580,000 square metres terminal, the airport is now fully equipped to manage 20 million annual visitors, helping the Sultanate realise its goals in line with the National Strategy for Tourism 2040. This growth in visitor arrivals is complemented by an increase in aircraft movement, with Oman Air announcing the addition of new routes and fleet to serve Europe and North Africa. INTELLIGENTCIO 15