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Quotas are important to ensure that
all new leads are serviced with a
level of professionalism and accuracy,
based on internal metrics such as skillset
and performance.
CRM software represents a new way for
the construction industry to manage
engagements with customers and suppliers.
Implemented correctly, it has the potential
to streamline key processes and deliver
a real and rapid return on investment.
Engaging with technology partners such
as 4C ensures these benefits are realised
and can thus lay the foundation for Digital
Transformation centred on business
enablement and enhancement. n
www.intelligentcio.com
INDUSTRY WATCH
ABOUT THE AUTHOR
Jake Callaway is a 7x Salesforce
Certified Consultant, keen golfer and
running enthusiast, who has dedicated
his professional career to understanding
and consulting on Industry-specific CRM
utilisations. His CRM education began
in the sports Industry at Manchester
United, before moving to CloudSocius
and helping them to become ‘the UK
and Europe’s fastest growing Salesforce
consultancy’. He is currently a resident
of the UAE and is championing CRM
adoption in the Middle East as Regional
Managing Director for 4C.
INTELLIGENTCIO
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