Intelligent CIO Middle East Issue 33 | Page 63

CASE STUDY better capture, manage and analyse data. This in turn gives our management team the ability, and more importantly the confidence, to take bold decisions that will determine the growth trajectory of our business.” production, accounting, and finance, users across Patcham now rely on Epicor ERP to support critical decision making and ensure the business runs smoothly. Commenting on the central role that the Epicor ERP solution will play in Patcham’s future business growth, Parth said: “Since our inception in 1994 we have steadily grown into a leading supplier of specialty additives to customers in the paint and coatings, ink, polyvinyl chloride (PVC), and composites industries. Central to our continued growth is the need to evolve and expand our product line and geographical reach. “With the Epicor ERP solution serving as the backbone of our organisation, we finally have a 360-degree view of our business and can www.intelligentcio.com Epicor ERP enables stronger, fact-based decisions based on built-in analytics to help companies achieve the highest possible profitability. It provides easy access to critical key performance indicators to monitor product profitability and enterprises utilising it can make informed decisions with predictive analytics. Andy Coussins, Senior Vice President and Head of Sales, International Region at Epicor, said: “Small-to medium-size manufacturers in the UAE and the Middle East at large are realising that their legacy, often manual, ERP solutions are inhibiting business growth and putting them at a competitive disadvantage in today’s hyper- competitive market. “Epicor ERP has been designed to fit the specific business requirements of manufacturers, is easy to deploy, and offers easily customisable, granular reporting capabilities that are essential for good decision making. “By leveraging Epicor ERP, organisations now have the platf