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FEATURE: SOFTWARE-AS-A-SERVICE
Jake Callaway,
Managing Director,
MENA at 4C, working
with a colleague
customer company roadmaps (CCRs), that
are designed to enable companies with the
digitisation roadmaps and strategy required
to ensure successful transformations.
Since entering the region,
which business verticals have
been the most receptive to
the adoption of SaaS CRM
solutions and which do you
believe have the opportunity
to expand further?
IT WILL BE END-USER ADOPTION THAT
WILL DERIVE THE REAL SUCCESS OF A
SAAS CRM ROLLOUT.
Jake Callaway,
Managing Director,
MENA at 4C, working
with a colleague
Since entering the market we have seen
successes in verticals that 4C are typically
strong which include the real estate,
manufacturing and financial services.
At 4C, we’re working with a number of
industry leading companies across each of
these verticals, developing Salesforce CRM
solutions that are having a measurable and
positive impact on the bottom line of
these businesses. n
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