Intelligent CIO Middle East Issue 29 | Page 50

CIO OPINION A total of 500 CIOs were recently polled for the annual Global CIO Point of View Survey, and the findings reveal that businesses are preparing for the widespread adoption of this transformational technology to automate decision making. Nearly 90% are using machine learning in some capacity, and most are still developing strategies or piloting the technology. However, the full potential of machine learning remains largely unrealised. For most organisations, many decisions still require human input. Only 8% of respondents say their use of machine learning is substantially or highly developed, as opposed to 35% for the Internet of Things or 65% for analytics. Designing an organisational structure to support data and analytics activities, an effective technology infrastructure and ensuring senior management is involved are the three most significant challenges to attaining data and analytics objectives related to machine learning, according to a McKinsey study. It goes on to claim that organisations that can harness these capabilities effectively will be able to create significant value and differentiate themselves, while others will find themselves increasingly at a disadvantage. Capturing greater value requires regional organisations to invest in more than just technology. It is also necessary to make significant organisational and process changes, including approaches to talent, IT 50 INTELLIGENTCIO “ METRICS WILL NEED TO CHANGE AS YOU ADOPT MACHINE LEARNING CAPABILITIES. management and risk management. Making progress requires following five steps: Improve data quality Ensuring the quality of data is a common obstacle to machine learning adoption. Poor data leads to machines making poor decisions, which can lead to increased risk. CIOs need to consider implementing solutions that simplify data maintenance in order to accelerate the transition to machine learning. The first step should be to consolidate redundant legacy and on- premise IT tools into a single data model. Establish value realisation Articulate the business value of all technology goals, then determine how best to reach those goals. This includes examining existing processes to identify which unstructured work patterns will benefit most from automation. Determining where fragmented data ‘lives’ will enable you to identify how automation will lead to gains in productivity. Create the best possible customer experience Using machine learning for automation will boost operational efficiency, but do not overlook the ROI of accelerating decision making (without sacrificing accuracy) to improve the customer experience. Start by envisioning the customer experience you want to create, then prioritise investment against those elements of business processes that could most improve the customer www.intelligentcio.com