Intelligent CIO Middle East Issue 28 | Page 97

//////////////////////////////////////////////////////////////////// t cht lk company’s reputation, your company’s intellectual property leaking into the public domain, as well as demonstrating sub- standard data protection practices that can run afoul of GDPR. A broader view of data risks Evaluating 12 vendors across competitive buying criteria, Gartner named Symantec as a Leader in the Magic Quadrant for Data Loss Prevention for the 10th year in 2017. Some of the world’s largest brands entrust Symantec with protecting their invaluable data. “ One of the many reasons why is that we provide the broadest coverage of data loss channels: cloud and web apps, endpoints, data repositories, and network communications including encrypted SSL. Furthermore, we make it easy to manage and deploy Data Loss Prevention with a powerful management console and flexible deployment options ranging from on- premises and private clouds to hybrid and public clouds. www.intelligentcio.com The coming into force of the GDPR is imminent. Organisations in the Middle East need to start preparing for it now and adopt the necessary information management solutions for compliance. The consequences of not doing so could be immense. A recent SYMANTEC FOUND ONE IN 136 EMAILS IN THE UAE CONTAINED A MALICIOUS LINK OR ATTACHMENT. study found that, in the UK, the companies fined in 2015 would have cost 79 times more under the GDPR. In one instance, a fine would have risen from £400,000 to £59 million. Data protection authorities could also force organisations to stop collecting or processing data, which could prove even worse than any fine for data-driven companies like online retailers. But our understanding of the risks posed by data loss should not stop at the legal consequences. A 2017 study found that stock prices fall by an average of 5% in the wake of a major data breach and customer churn increases by as much as 7%. Only by applying security that can intelligently identify sensitive data across your extended organisation and following it in unmanaged and managed environments on the corporate network or in the cloud, can businesses adequately protect themselves against these risks. n INTELLIGENTCIO 97