Intelligent CIO Middle East Issue 27 | Page 83

INTELLIGENT BRANDS // Mobile Technology Telcos must walk the digital transformation walk ///////////////////////////// Santiago Madruga, head of EMEA Telco and ICT at Red Hat, tells Intelligent CIO how telcos should approach the challenge of digital transformation. M any companies are exploring how they can take advantage of disruptive technologies such as cloud, mobile and big data analytics to drive a new wave of end user experiences. Communications service providers (CSPs) find themselves at the heart of the digital value chain, with organisations across www.intelligentcio.com industries relying on communications networks and computing power for crucial elements of their services. collective position of power in the value chain and avoid becoming the commodity pipe that plumbs it all together? The big question for CSPs in this brave new world of digital transformation is something of a perennial concern in the industry – how can they drive maximum value from their Operators need to embrace the opportunities offered by digitalisation in order to compete effectively against a host of new pure-play digital companies that INTELLIGENTCIO 83