INTELLIGENT BRANDS // Mobile Technology
Telcos must walk the digital
transformation walk
/////////////////////////////
Santiago Madruga, head
of EMEA Telco and ICT at
Red Hat, tells Intelligent
CIO how telcos should
approach the challenge
of digital transformation.
M
any companies are exploring
how they can take advantage
of disruptive technologies such
as cloud, mobile and big data analytics to
drive a new wave of end user experiences.
Communications service providers (CSPs)
find themselves at the heart of the digital
value chain, with organisations across
www.intelligentcio.com
industries relying on communications
networks and computing power for crucial
elements of their services. collective position of power in the value
chain and avoid becoming the commodity
pipe that plumbs it all together?
The big question for CSPs in this brave new
world of digital transformation is something
of a perennial concern in the industry – how
can they drive maximum value from their Operators need to embrace the
opportunities offered by digitalisation in
order to compete effectively against a host
of new pure-play digital companies that
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