INFOGRAPHIC
Gemalto finds a majority of consumers
would stop doing business with
companies following a data breach
O
ver half (51%) of consumers in
the Middle East would stop doing
business with a company if it
experienced a data breach, according to
a survey of more than 10,000 consumers
worldwide conducted on behalf of Gemalto,
a leader in digital security.
In addition, less than half of consumers
(47%) feel businesses don’t take the security
of customer data very seriously.
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INTELLIGENTCIO
Despite these concerns, the Gemalto
study found that consumers are failing to
adequately secure themselves, with almost
two thirds (64%) still using the same
password for multiple online accounts.
Even when businesses offer robust security
solutions, such as two-factor authentication,
nearly a third (28%) of consumers admit
to not using the technology to secure social
media accounts, leaving them vulnerable
to data breaches. This may be because
the majority of consumers (61%) believe
the business holding their data is mostly
responsible for its security. This is resulting in
businesses being forced to take additional
steps to protect consumers and enforce robust
security measures, as well as educate them
on the benefits of adopting these. Retailers
(65%), banks (65%) and social media sites
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