FINAL WORD
“RETAILERS NEED TO FORM
A DEEP AND MEANINGFUL
PROFILE OF EACH CUSTOMER
ACROSS EVERY POSSIBLE
CHANNEL OF ACTIVITY.”
transformed right now, with customer
service agents able to resolve queries
and take payments on the sales floor,
through handheld devices.
Keeping up with the demands of
these e-shoppers requires a unified
commerce platform that is tied in
to all aspects of the business, from
websites and apps, to the stockroom
and sales floor. Retailers need to form
a deep and meaningful profile of
each customer across every possible
channel of activity, so experiences can
be personalised. This will allow smart,
live, on-floor delivery of purchase
recommendations that empower the
sales agent and make sense to the
consumer. The platform must also
support cross-channel analytics and
intelligent forecasting, to optimise stock
levels and supply-chain efficiency.
www.intelligentcio.com
All of this, when in place, can ensure a
customer is never disappointed. That
not only means they are likely to come
back for more, but as digital natives,
they will be strongly disposed towards
becoming an ambassador for the brand
that has inspired them.
Get it right – digitally transform
Remember, the right commerce solution
should allow you to optimise operations
with intelligent business insights,
empower employees to deliver tangible
business growth, and inspire customers
with standout experiences.
The potential for customer-brand
ambassadorship and, therefore,
boosted sales, is there to be grabbed,
but that advocacy starts with the
commerce platform, and its
ability to put you in control of your
own innovation. n
“IOT-INTEGRATED ERP AND FIELD
SERVICE SOLUTIONS CAN BE
USED TO TRACK LAND, SEA AND
AIR FLEETS AND SHIPMENTS.”
INTELLIGENTCIO
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