FINAL WORD
Customer
inspiration
and sales
can surge
in the
digital age
The Arabian Gulf region is
teeming with innovation.
Government and private-sector
initiatives are seizing the
promise of the Fourth Industrial
Revolution and, as a result,
entire economies are taking
significant forward leaps, says
Karim Talhouk, Dynamics 365
Lead, Microsoft Gulf.
D
igital transformation – the power to engage customers,
empower employees, optimise operations and
revolutionise products and services – has become the
revolution’s standard-bearer and is occupying the minds of
many a boardroom.
As with previous industrial revolutions, the scramble to be
first to the lightbulb is intense. Competition is fierce. The
pressure to increase sales now, today – coupled with the
forthcoming obligation of compliance with regionwide VAT
regulations – is leading many to consider the suitability of
their commerce platform.
Sales professionals are on the frontline of a daily war to ensure
that their company is not one of those left behind in the
wake of the digital-innovation tsunami. Technology platforms
need to support them in converting relationships and leads
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