INDUSTRY WATCH
student and faculty, and enhance the
educational and alumni experience.
For a newer university such as MODUL,
digital marketing and social media
analytics have been the game-changer
to easily target and attract the best
talent, and connect them with our
expanding partner ecosystem,” said
Zaid Maleh, CEO of DACH Advisory
and Managing Partner of MODUL
University Dubai.
alfanar, Sharjah Cooperative Society, and Virgin Megastore won awards for
driving digital marketing innovation at the SAP Hybris Customer Engagement
Symposium. (Left to right) Paulo Carvalho, Vice President of Customer
Engagement and E-Commerce for SAP Hybris in South Europe, Middle East,
and Africa; Moustafa Zedan, Sales Account Head, alfanar IT; Jamees Khan,
Manager of the SAP Center of Excellence for Group IT at alfanar; Abdulla Al
Hooti, Head of Technical Support, Sharjah Cooperative Society; Eloise Henry,
E-Commerce Website Manager, Virgin Megastore MENA; Abdallah Saqqa,
Head of Hybris – Cloud Customer Engagement and Commerce – MENA
Sam Alkharrat, Global Chief
Operating Officer for SAP Hybris, says
Middle East marketers are driving
customer experience innovation
e-commerce for its 3,000 wholesalers,
reducing servicing time by 40% and
increasing customer satisfaction.
www.intelligentcio.com
SAP Hybris solutions enable
organisations to rapidly transform
across all channels, helping them get
closer to their customers and delivering
a great experience at every main touch
point. With SAP Hybris solutions across
commerce, marketing, revenue, sales,
and service, CMOs can cut costs and
complexity, optimise time and have
the real-time insights to make informed
business decisions.
“Real-time customer insights have been a
game-changer for Alfanar’s business and
customers. We can now send technicians
with tablets instantly following customer
notifications, who have greater
insights on our resource planning and
management, and can better predict
product demand,” said Raed Suhil Aleid,
Vice President of Marketing and Sales,
Alfanar Electrical Division. “Middle East market businesses are
racing towards the most meaningful
and rewarding customer experience.
Combining omni-channel commerce
with digital marketing, sales, service
and revenue management is no longer
a luxury. Organisations can compete
effectively by meeting their customer
needs in a mobile, personalised and
intelligent interaction, anywhere,
anytime, and at any touch point in their
journey,” said Sam Alkharrat, Global
Chief Operating Officer for SAP Hybris.
Marketers agree social media is
vital. Hootsuite shows the UAE has
the world’s highest social media
penetration and the Kingdom of Saudi
Arabia has the world’s fastest-growing
social media users. Attendees buzzed about artificial
intelligence, machine learning,
blockchain, and how the Internet of
Things can transform the customer
experience, and experienced prototypes
from the SAP Hybris Labs.
MODUL University Dubai has used
digital marketing solutions to transform
the student and faculty experience.
MODUL University is now looking
to integrate SAP Hybris into its
educational curriculum. “SAP Hybris delivers an innovative
and integrated end to end, flexible,
and scalable front office suite. Using
SAP Hybris, marketers, digital officers,
and sales leaders can have the same
360-degree rich view of their customers,
and compete for their business, while
delivering a unique and inspiring set of
experiences,” added Sam Alkharrat. n
“Middle East universities are in
competition to attract the top
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