Intelligent CIO Middle East Issue 23 - Page 80

INDUSTRY WATCH end-to-end data platform, built for the cloud-era, that provides the effortless and scalable block, file, and object storage services necessary to run classic applications, test/dev, big data analytics, and modern webscale apps – all with the speed and efficiency of flash.” As businesses in the MEA region accelerate in to the ‘Cloud Era’, Pure Storage is committed to helping them gauge where they are in terms of balancing infrastructure and applications in their business and providing guidance on how they can future-proof their storage infrastructure to capitalise on opportunities offered by the cloud. n MIDDLE EAST E-COMMERCE MARKET TO DOUBLE TO USD 69 BILLION BY 2020 Virgin Megastore Middle East and North Africa, Sharjah Cooperative Society, MODUL University Dubai, and alfanar showcase how digital marketing delivers ROI and innovation M iddle East innovators Virgin Megastore Middle East and North Africa, Sharjah Cooperative Society, MODUL University Dubai and Alfanar are showcasing global best practices in digital marketing to transform the customer experience. The UAE, at USD 27 billion, and the Kingdom of Saudi Arabia, at USD 22 billion, will be the two largest markets by 2020. In anticipation, the region’s Chief Marketing Officers are investing in digital marketing initiatives for real-time customer interaction. By 2020, the Middle East’s e-commerce market is set to more than double to USD 69 billion, according to a recent report by PayFort. At the recent SAP Hybris Customer Engagement Symposium in Dubai, regional innovators exchanged best practices in using e-commerce 80 INTELLIGENTCIO and digital marketing to transform customer experience. During the event’s awards ceremony that recognised innovative enterprises, Saudi engineering and construction firm Alfanar won ‘Cloud Champion of the Year’, Sharjah Cooperative Society won ‘Grocery Commerce Excellence’ and Virgin Megastore MENA won ‘Outstanding Omni-Channel’. The USD 2 billion Saudi engineering and construction firm Alfanar uses www.intelligentcio.com