Intelligent CIO Middle East Issue 23 - Page 101

FEATURE: GITEX A ruba, a Hewlett Packard Enterprise company, will demonstrate its mobility and IoT solutions that empower organisations to serve GenMobile, mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives, at GITEX. Jose Vasco, Managing Director MEMA and CCEI at Aruba, said: “We are in the midst of a huge transition away from networking technologies that were designed for the 20th century before mobile, IoT and cloud existed. “The surge in mobile and IoT means that the network must deliver more than just connectivity. It is expected to provide actionable insights about the use of mobile and IoT to justify future investments, so that businesses can adopt new technologies and serve the needs of GenMobile, while keeping the network secure and taking into account cost efficiencies.” On display at GITEX will be the latest innovation from the company – the Aruba asset tracking solution that is fully integrated into the Aruba Wi-Fi infrastructure and helps organisations easily track valued assets and automate inventory management, resulting in improved organisational efficiency and lower capital and operational costs associated with misplaced assets. The company will also be demonstrating the latest Aruba 8400 Core Switch Series, purpose- built for emerging mobile-cloud business applications and changing traffic patterns that are being driven by the massive flood of data sources and growth in IoT. The switches deliver a breakthrough in campus core and aggregation, extending intelligence from the edge to the core and allowing CIOs to derive better business outcomes from their networks. n Jose Vasco, Managing Director MEMA and CCEI at Aruba finance, healthcare, hospitality, public safety, and more. With 89% of organisations expecting to compete primarily on customer experience, according to Gartner, organisations need to evolve digitally and deliver truly differentiated experiences to their customers and workers. A vaya will showcase at GITEX how it is working with organisations to design solutions that go beyond the digital experience, presenting real-world use cases from its customers across the Avaya International region for the first time ever at the event. Avaya will highlight how its unique discovery process and agile platforms are helping companies to create superior customer experiences and drive business success in today’s digital world. Avaya will also demonstrate how its open, standards-based approach allows organisations to integrate emerging technology trends such as artificial intelligence, the Internet of Things and blockchain to simplify adoption and deliver measureable results. Avaya will bring these concepts to life at GITEX Technology Week through a series of exhibition areas devoted to specific vertical industries, including banking and However, while falling short on customer expectations has a direct impact on retention and revenue, 88% of CIOs surveyed by KPMG and Harvey Nash believe their companies have yet to fully benefit from their digital strategy. “Delivering the superior customer experience that today’s consumers demand requires meeting their expectations at every touchpoint – physical and digital. Customers today want to get seamless experiences, regardless of the chann ѡ͔)ѡ٥́ѡȁЁѡ)ٕtͅ9Ե1х)Aɕͥаم儁%ѕɹѥ)%9Q11%9Q %<(