INTELLIGENT BRANDS // Software for Business
networking with reimagined hardware
and the most advanced software. This
shift from hardware-centric to software-
driven networking will enable customers
to experience a quantum leap in agility,
productivity and performance. The
intuitive network is an intelligent, highly
secure platform – powered by intent and
informed by context:
• Intent: Intent-based networking
allows IT to move from tedious
traditional processes to automating
intent, making it possible to manage
millions of devices in minutes –
a crucial development to help
organisations navigate today’s ever-
expanding technology landscape.
• Context: Interpreting data in
context is what enables the network
to provide new insights. It’s not
just the data that’s important, it’s
the context that surrounds it – the
who, what, when, where and how.
The intuitive network interprets all
of this, resulting in better security,
more customised experiences and
faster operations.
• Intuition: The new network provides
machine-learning at scale. Cisco
is using the vast data that flows
through its networks around the
world, with machine learning built in
and unleashing that data to provide
actionable, predictive insights.
The technologies that power the
intuitive network
Cisco Digital Network Architecture (DNA)
provides customers with a portfolio of
innovative hardware and software to
bring the new era of networking to life.
Today Cisco is introducing a suite of
Cisco DNA technologies and services
designed to work together as a single
system and empower customers to move
at digital speed:
• DNA Centre. An intuitive, centralised
management dashboard providing IT
teams with an intent-based approach
spanning design, provisioning, policy
and assurance. With full visibility and
context across the entire network, the
DNA Centre allows IT to centralise
management all network functions.
• Software-Defined Access (SD-
Access). SD-Access uses automated
www.intelligentcio.com
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Chuck Robbins, Chief Executive
Officer for Cisco
policy enforcement and network
segmentation over a single network
fabric to dramatically simplify
network access for users, devices
and things. By automating day-to-
day tasks such as configuration,
provisioning and troubleshooting,
SD-Access slashes the time it takes to
adapt the network, improving issue
resolution from weeks and months
to hours and dramatically reduces
security breach impact. Initial
analysis with field trial customers
and internal testing have shown a
reduction in network provisioning
time by 67%, improved issue
resolution by 80%, reduced security
breach impact by 48% and there are
opex savings of 61%.
• Network Data Platform and
Assurance. This powerful new
analytics platform efficiently
categorises and correlates the vast
amount of data running on the
network and uses machine learning
to turn it into predictive analytics,
business intelligence and actionable
insights delivered through the DNA
Centre Assurance service.
• Encrypted Traffic Analytics. Today,
almost half of cyberattacks are
hidden in encrypted traffic and this
number keeps growing. By utilising
Cisco’s Talos cyber-intelligence
and machine learning to analyse
metadata traffic patterns, the
network can identify the fingerprints
of known threats even in encrypted
traffic, without decrypting it and
impacting data privacy. Cisco
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can enable IT to detect threats in
encrypted traffic with up to 99%
accuracy, with less than 0.01%
false positives. As a result, the new
network provides security while
maintaining privacy.
Catalyst 9000 Switching Portfolio.
Cisco is introducing a new family of
switches built from the ground up for
the new realities of the digital era,
centred on the demands of mobility,
cloud, IoT and security. The Cisco
Catalyst 9000 delivers unmatched
security, programmability and
performance by innovating at the
hardware (ASIC) and software (IOS
XE) layers.
Software subscription. Cisco is now
making software subscription an
essential element of its flagship
campus switching portfolio. When
purchasing the new Catalyst 9000
family of switches, customers
will access the DNA software
capabilities by subscription, either
via pre-bundled Cisco ONE software
suites or a-la-carte components.
Available across the entire
enterprise networking portfolio,
Cisco ONE software provides
businesses with access to ongoing
innovation, budget predictability
and a more agile way to consume
the technology.
DNA services. To help customers
embrace intuitive networking with
speed and confidence, Cisco has
created a new portfolio of services
that leverage its proven experience,
best practices and innovative
tools. Whether customers are
looking to transform their entire
network or integrate new security
and automation capabilities into
their existing network, Cisco has a
comprehensive lifecycle of advisory,
implementation, optimisation and
technical services to help them on
their journey.
Developer Centre. Cisco is releasing a
new DevNet DNA Developer Centre
with resources to help developers
and IT professionals create network-
powered applications and integrate
them within their IT systems and
workflows. This includes new learning
tracks, sandboxes and developer
support resources for using APIs and
building skills. n
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