INTELLIGENT BRANDS // Mobile Technology
that this agreement will leave its mark
on the world. Huawei has a good
reputation and future, and this seemed
a natural fit for us moving forward.
At a glance . . .
“Dubai’s digital imprint on the world
is already significant, but Dubai Font
only serves to reinforce this. Led by an
ambitious leadership that refuses to
rest on its laurels, Dubai Font is one of
the latest in a number of innovations
that has seen us set the global digital
agenda. This font sets itself apart from
other fonts because it was designed
based on the core principles that have
turned Dubai into a remarkable symbol
of success and tolerance; principles that,
through this partnership, we are working
to introduce to the rest of the world.”
Al Mahri said: “Dubai Font is not just a
digital medium for expression, but it also
combines the past with the present – our
traditions with our thirst for innovation.
This partnership will allow individuals
from all over the world to express
themselves, which was one of our key
aims when we set out to create the font.”
Gene Jiao said: “We are excited to
announce our partnership with The
Executive Council of Dubai, and to be
one of the first smartphone companies
to introduce Dubai Font to our users.
At Huawei, we share the same vision
as that of Dubai: to continuously
innovate. Relying on our strong R&D
capabilities and market reach, we also
seek to create technologically advanced
services that will enable us to provide
users with the ultimate experience while
using our devices.”
The font is available to more than 100
million users of Microsoft Office 365
around the world, and is the first font to
be created by a city and named after
it. It could also be downloaded through
the Dubai Font website for other usages
and operating systems. Designed
for more than 180 countries and 23
languages integrating Arabic and Latin
typefaces, Dubai Font will soon expand
over the next phase to include more
languages. Huawei Consumer Business
Group, one of Huawei’s three business
groups, is committed to becoming a
signature culture and technology brand
among consumers worldwide. n
www.intelligentcio.com
LinkedIn Lite
launched
L
inkedIn, the world’s largest
professional network, has
announced the availability of
its new LinkedIn Lite mobile web
and Android app in more than 60
countries across the world including
Egypt, Jordan, Lebanon, Algeria,
Morocco, Tunisia and Turkey.
LinkedIn Lite is designed for markets
where bandwidth is a challenge.
LinkedIn Lite is a lighter, faster
version of its flagship product and
includes all key features such as news
feed, profile, networks, messaging
and notifications, so members can
stay informed, get ahead in their
careers and be more productive.
The Android app is less than one
megabyte in size and can reduce data
usage by as much as 80%, making it
easier for every member to connect to
opportunity, on-the-go and in areas
of low internet connectivity.
The catalyst for LinkedIn Lite was a
field research trip about a year ago in
Nashik, a small city about 100 miles
from Mumbai where broadband
challenges prevented page loading.
To address this, LinkedIn Lite was
developed for mobile web and rolled
out to all Indian members earlier this
year with a remarkable impact.
Not only does the site load five times
faster but job applications on the
mobile website have quadrupled
since the launch of LinkedIn Lite in
India. Additionally, more than half
of new LinkedIn members now sign
up on mobile, so this has become
a huge enabler for professionals in
smaller cities in India to sign up and
get connected.
Now that LinkedIn Lite is available
globally, LinkedIn will continue to
innovate to make the experience
even better for all members across
the Middle East.
LinkedIn Lite can be accessed on
mobile web at www.linkedin.com, or
by downloading the Android app in
the Play Store. n
INTELLIGENTCIO
67