TALKING BUSINESS
distributers and partners, we are
very well connected all over this
region. If you take into account all
the services we provide - including
maintenance, consultation etc,
we definitely have a significant
presence in the region.
What is the latest and most
exciting technology from
Kodak Alaris?
Gregoire de Clercq, EAMER, Marketing Director, Kodak
Alaris Information Management
businesses to extract meaningful
information from unstructured
data is universal. Data is
ubiquitous and is embedded in
countless formats. It’s in our
email, paper documents, online
posts, videos and more. Most
of the time it’s free form, in
every format except the neatly
organised rows and columns of a
database. We refer to this as ‘data
chaos’ - the point where the size
and growth of unstructured data
vastly outpaces structured data,
presenting significant obstacles
to operational efficiency,
responsiveness to customers and
profitable growth.
To raise awareness about the
newest ways to combat data
chaos, Kodak Alaris has launched
“We’ve
made a
commitment
to being a
‘Cloud-First’
company”
30
INTELLIGENTCIO
a series of high-impact marketing
initiatives. First, we carefully
crafted a business narrative
describing The Era of Data chaos
to articulate the challenges and
opportunities for organisations
attempting to make sense of the
tsunami of information, which
continues to grow exponentially.
The systems and strategies
designed to manage structured
data are insufficient to capitalise
on the opportunity presented
by unstructured data. The
exploitation of unstructured
data represents too great an
opportunity for businesses to
ignore. Business narratives are
critical for organisations to create
a clear purpose that resonates
with what the market needs. For
Kodak Alaris’ IM division, that
purpose is to provide the science,
technology, services and partner
the ecosystem needed to drive
business growth for customers in
the era of data chaos.
Tell us a bit about your presence
in EMEA.
We have offices in London,
Germany, Paris, Netherlands,
Dubai, Hungary etc. Also,
through our ecosystem - through
Technology will continue to evolve
and we will strive to ensure that
Kodak Alaris is able to provide
high end products aligned with
the evolution of technology. These
days, for the digitalisation of
documents, companies need a high
volume of them to be scanned.
Kodak Alaris provides machines
that are capable of managing a
high volume of documents. This
technology is able to not only scan
the documents, but also to extract
data. We will continue to invest in
that path.
There is a growing trend of
requiring more and more scanning
at the point of origin, where
documents enter an organisation
(e.g. corporate mailroom, credit
card application, insurance claims,
resume/employee onboarding)
and we will continue to invest in
distributed capturing solutions to
address this requirement.
There will be more and more
innovation in this area to further
improve scanner efficiency - to
provide ‘in a box’ solutions. This
is also an area where we will
continue to invest.
We’ve made a commitment to
being a ‘Cloud-First’ company
(not a ‘Cloud only’ company)
as the trend towards cloud
computing is starting to
accelerate. We’ve seen a lot of
our enterprise customers moving
some of their core components
of their business like finance, HR
etc, to the cloud and we need to
constantly shape our offerings as
per what the market demands . ¡
www.intelligentcio.com