INDUSTRY WATCH
C
an you describe your
recent ICT project
initiatives at Saudi Arabian
Airlines and how they have
better served as a business
purpose?
Eager to set its standing position amongst
prestigious airlines in the region, we have
launched two mobile applications this year,
namely: Saudia Mobile Connection and
Saudia Connect.
Using Saudia Mobile Connection
application, launched in January 2015,
guests can book their flight, pay for their
booking and issue the boarding pass prior
to their travel. Once information is entered
the first time, they are kept on the device,
saving the guest’s time and efforts for
subsequent future trips. Guest’s bookings
are kept as well on the device with a
possibility to share them through the most
popular social media applications. The
guest’s boarding pass can be saved in the
phone’s passbook or wallet.
Saudia culture and heritage as a flag carrier
was preserved within the app features by
introducing the Hijri calendar, which is
widely used in Saudi Arabia. Also, Saudia’s
identity as a flag carrier was preserved
by using the distinctive desert theme
throughout all the app pages, reflecting
the Saudia’s native Arabian hospitality and
environment.
Saudia Connect, which was also launched
in January 2015, permits Saudia guests on
First and Business classes on selected flights
to receive their promo Wi-Fi Internet code
by scanning the boarding pass making it
the first airline in the world to implement
such technique and benefit from the mobile
technology advances.
In 2013, we were very busy with the
introduction of SV Insight, which is
a business analytics/DW platform
combining up-to-date information from
the airline’s operational systems (booking,
ticketing, inventory, revenue accounting,
departure control, customer relations,
flight operations, HR, and, others) into one
unified, integrated source of information.
It covers the end-to-end process of
gathering the information from a passenger
www.intelligentcio.com
SAUDIA CULTURE
AND HERITAGE AS A
FLAG CARRIER WAS
PRESERVED WITHIN
THE APP FEATURES
BY INTRODUCING THE
HIJRI CALENDAR…
IN ADDITION TO THE
BASIC CALENDAR,
ALL THE RELIGIOUS
EVENTS ARE ALSO
DATED WITH THE HIJRI
CALENDAR…
booking with Saudi Airlines (SV) until he/
she flies. It also gives a 360 degree view
of revenue realisation, including ancillary
revenues, sales analytics, revenue
management analytics, flight routs
performance, alliances performance,
future bookings, flight on-time
performance, crew and crew utilisations,
and a detailed view of customer
information including loyalty programs,
partial insight of customer behaviour and
finally, maintenance and safety.
SV Insight provides the airline with the
most up to-date view of key performance
metrics, bringing timely and relevant
information to many business divisions
throughout the airline to help them make
better-informed decisions.
Since its first launch, this platform has
delivered unprecedented business
visibility of the airlines’ performance,
KPIs for C-Level executives and
all management levels, including
operational management. It also
continues to afford an in-depth business
insight for business analysts across
INTELLIGENTCIO
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