Intelligent CIO Middle East Issue 02 | Page 38

FEATURE: SMART CITIES OUR CORPORATE VISION IS VERY CLEARLY DEFINED TO BE THE NUMBER ONE TRUSTED PARTNER FOR INFORMATION AND CYBER SECURITY SERVICES AND SOLUTIONS IN MIDDLE EAST AND AFRICA locally based support centre means faster time to resolution and highly satisfied clients! Invest in regional initiatives In the region, in-house IT teams are stretched, which is why IT managers and decision makers often find it challenging to keep up to date with the latest trends in the industry. This places a premium on market knowledge and stepping in to fill this gap could elevate your organisation to the position of trusted advisor. This dispersion of information is better received when it isn’t just a thinly veiled sales pitch. Initiatives such as round tables for CIOs and high-level customers that foster the sharing of information and best practice; quarterly forums that outline and detail the latest trends and developments; and even webinars and training sessions are all very effective means towards this end. And while they will require investment of both time and money, they help build brand value in ways that few marketing campaigns can match. 38 INTELLIGENTCIO ABOUT Stephan Berner is leading Help AG ME’s efforts to further increase the organisations investment, business activity & partnerships across the MEA region. He works closely with dedicated support teams, to define and drive Help AG’s growth strategy, and effectively manage its investment plans in the MEA region. Stephan established Help AG ME in 2004 and has overseen the company’s phenomenal growth to date. Prior to Help AG ME, Stephan was the Managing Director of NOXS / RISC Technology Germany GmbH for three years, leading a team of highly qualified sales, pre-sales, consultants, and support engineers across Germany, Austria and Switzerland. Stephan joined Help AG Germany and established Help AG ME with the primary objective of servicing the Information Security and IT Infrastructure market, specifically the Corporate, Enterprise and Government sectors in the MEA region. Under his leadership Help AG established itself as a market leader in the MEA region with many successful projects across the region. www.intelligentcio.com