Intelligent CIO Middle East Issue 02 | Page 34

FEATURE: NURTURING LOCAL PRESENCE CULTIVATING LOCALITY The Middle East has in recent years become one of the most active IT markets and organisations in the region are often found to be the earliest adopters of the latest technologies and trends. It is easy to see the potential for growth in the region and yet, only a few locally established IT companies have managed to rival the expertise and professionalism of their foreign counterparts, says Stephan Berner, Managing Director at Help AG Middle East. 34 INTELLIGENTCIO www.intelligentcio.com