Intelligent CIO Middle East Issue 19 | Page 71

INDUSTRY WATCH Communications platform to enhance customer relations Cloud based communications solutions provider Knowlarity has been helping businesses in the Middle East grow their revenue faster with its proprietary customer communication technology product SuperReceptionist. Knowlarity’s products possess a plethora of features that provide comprehensive services to meet the communication requirements of businesses such as bfound. This is one of UAE’s largest and most accurate local search platforms. This state-of-the-art technology platform, developed along with Europe’s leading digital and data search companies, gives small and medium-sized businesses a digital presence that allows them to potentially engage customers in the UAE. It also provides consumers with accurate and relevant search results, helping them find what they are looking for easily. WE HIGHLY RECOMMEND KNOWLARITY TO ANY BUSINESS THAT IS ENGAGED IN LEAD GENERATION. FOR US QUALITY IS OF UTMOST PRIORITY AND KNOWLARITY HELPS US MAINTAIN THIS WITH THEIR PRODUCT. IT IS EXTREMELY EFFICIENT AND HELPS US GET OUR QUERIES ANSWERED IN REAL- TIME. IT’S BEEN A GREAT EXPERIENCE SO FAR. One of the vital requirements of bfound is to keep a track of the ROIs generated from the digital marketing campaigns designed for their clients. Knowlarity provided bfound with a virtual receptionist to handle phone queries, track leads and view call records. Ambarish Gupta, Knowlarity’s CEO, said: “The Middle East is an important market for us. Considering the complexity of the market, our aim is to provide our clients with only the best. The product we offer aims at giving our clients a pleasant calling experience, no matter how small, or large, the business set up is. “It is easy to use and shares real time insights, which is one of the most important features. Working with bfound has given us a great experience and we look forward to many such associations.” www.intelligentcio.com Tarek Reda, Head of Digital Marketing at bfound, said the product provided important information about company performance. “Knowlarity is simply an easy and effective way to help showcase the results of every campaign,” said Reda. “We highly recommend Knowlarity to any business that is engaged in lead generation. For us quality is of utmost priority and Knowlarity helps us maintain this with their product. It is extremely efficient and helps us get our queries answered in real-time. It’s been a great experience so far.” Knowlarity caters to all kinds of business, and offers free business numbers and initial services to start-ups as well. ¡ INTELLIGENTCIO 71