Intelligent CIO Middle East Issue 18 | Page 77

INTELLIGENT HOSPITALITY Below are some 5-star features enabled by technology that hotels can use to wow their guests: • • Stop handing out Wi-Fi logins on a piece of paper. Guests can be welcomed through a custom- branded captive web-portal where they can get secure Wi-Fi access while getting impressed with ads and special offers about the venue. It’s also where hotels can inspire them to download the venue’s custom mobile app. Custom-branded mobile app. Venues come to life when guests use the hotel’s custom-branded mobile app. From the comfort of their smartphones, they can • • get turn-by-turn directions to amenities and relevant push- notification offers based on their opt-in preferences and real-time location. Make staff mobile. Hotels can go wireless with a secure, PCI-compliant infrastructure that reliably handles mobile booking, check in, point-of-sale, housekeeping, maintenance, engineering and other property management apps. Boost loyalty programs. Who doesn’t enjoy VIP treatment? Hotels can reward guests with personalized push-notification offers based on their preferences and location on your property. The same level of interactions customers experience in airports, retail, stadia, museums is brought to the hospitality arena to lift service levels and increase customer satisfaction by enabling customer engagement at a personal level. These engagements lead to aggregated personalized data which helps hospitality facilities improve their programs, services and utilization rates and lower costs in the end. www.intelligentcio.com INTELLIGENTCIO 77