INTELLIGENT BRANDS // Green Technology
Gulf Air was recognized by Bureau Veritas’s
Chief Executive Officer, Zulfiqar Haider, who
joined Gulf Air to present the certificates to
the airline’s Chief Executive Officer and IT
team. Gulf Air first initiated the compliance
and certifications exercise in 2013 and has
continuously added more management systems
in its governance framework to date.
There’s a growing demand for environmental
technologies as companies increasingly set
ambitious emissions targets and need to
comply with strict climate rules.
But how do you know if these
environmental technologies live up
to their claims?
ISO has published a new standard that aims
to help these technology buyers as well
as companies developing environmental
technologies.
ISO 14034:2016, Environmental management
– Environmental technology verification
(ETV), will provide independent verification
of the performance of new environmental
technologies. ISO says this will help
manufacturers prove the reliability of their
performance claims and reach new markets,
while helping technology purchasers identify
innovations that suit their needs.
The new standard features specific sections on
verification principles, accepted testing practices
and reporting requirements. ISO says this will
help create a level playing field for technological
innovators and encourage greater market
acceptance of these technologies. It will also
build vendor credibility and buyer confidence
by ensuring the environmental performance
claims are valid, credible and supported by
independent test data.
At a glance...
Dell Ships First
Recycled Ocean
Plastics Packaging
in Its Industry
Dell announced the technology industry’s first shipment
of ocean plastics packaging, the result of an innovative,
commercial-scale pilot program. Dell recycled plastics
collected from waterways and beaches for use in the
new packaging tray for its Dell XPS solution, building
on Dell’s broader sustainable supply chain strategy. In
2017, its ocean plastics pilot will keep 16,000 pounds of
plastic from entering the ocean.
Dell will transition to ocean plastics packaging
beginning April 30, 2017. The company also will include
educational information on its packaging to raise global
awareness and action on ocean ecosystem health
solutions, an area of shared interest between Dell, its
Social Good Advocate, Adrian Grenier and the Lonely
Whale Foundation. To help ensure the packaging does
not end up back in the oceans, Dell will stamp each
tray with the No. 2 recycling symbol, designating it as
HDPE (which is commonly recyclable in many locations).
Dell’s Packaging team designs and sources its product
packaging to be more than 93 percent recyclable by
weight so that it can be reused as part of the circular
economy.
Mr. Grenier, Social Good Advocate of Dell added, “I am
so proud to see the goal of my partnership with Dell
fully realized in this program. Not only are we keeping
plastics from entering our ocean, but we are also
educating consumers and leading by example through
developing new and innovative business systems. The
health of our ocean affects the health of our families
and our communities; this is one example of our
collective ability to protect it.”
The ocean plastics supply chain process is made of
multiple stages: Dell’s partners intercept ocean plastics
at the source in waterways, shorelines and beaches
before it reaches the ocean. It then processes and
refines the used plastics, mixes the ocean plastic
(25 percent) with other recycled HDPE plastics (the
remaining 75 percent) from sources like bottles and
food storage containers. Finally, it molds the resulting
recycled plastic flake into new packaging trays and ship
the trays for final packaging and customer delivery. ¢
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