Intelligent CIO Middle East Issue 17 | Page 76

INTELLIGENT MANUFACTURING powered by INTERNATIONAL RUBBER COMPANY INVESTS IN EPICOR ERP FOR BUSINESS GROWTH AND PRODUCTIVITY I nternational Rubber Co. LLC (IRC) prides itself on the wide range of high quality synthetic polymeric rubber and plastic products that it manufactures and procures for the growing construction industry in the UAE and other Gulf Cooperation Council (GCC) countries. Founded in 1994, IRC has a stellar reputation, not only for its product offering, but for its constant attention to its philosophy: ‘performance beyond expectation.’ Versatility through innovation Known for its ultramodern architecture, feats of engineering and luxury shopping, Dubai is a challenging market place. The extreme climate and the discerning nature of its architects and engineers mean that innovation, superior quality, variety and availability are crucial to becoming a supplier of choice. IRC therefore takes a solution-based approach when developing new rubber profiles to be used for all kinds of sealing purposes. Each product is designed with precision to ensure quality and durability. With some of the most highly qualified personnel in the rubber industry at its disposal, IRC offers BY FACILITATING A CONSTANT FLOW OF DATA, EPICOR ERP NOW MANAGES THE IRC SALES PROCESS FROM START TO FINISH. THIS IS CRITICAL TO ENSURING THAT ORDERS ARE PROCESSED WITHOUT DELAY, AND ON COMPLETION THE INVOICING AND PAYMENT PROCESSES ARE ALSO FINALISED WITHOUT IMPEDIMENT. THIS ENSURES HEALTHY CASH FLOW, ACCURATE BUDGETARY MANAGEMENT AND SUPPORTS THE HIGH LEVEL OF CUSTOMER SERVICE THAT IRC CUSTOMERS EXPECT 76 INTELLIGENTCIO exceptional customer service, short lead times, proven customer satisfaction and unwavering technical support. The challenge An ever expanding customer base with very specific order requirements was complicating the sales and inventory management process of IRC’s rubber and plastic products. IRC’s previous systems simply didn’t have the functionality or capability to intricately manage the burgeoning number of orders and customers. Without the support of a high quality enterprise resource planning (ERP) system, it was becoming impossible for IRC to improve productivity, increase capacity and streamline its processes. This included being able to manage a complex supply chain and provide detailed reporting to support decision making. www.intelligentcio.com