INTELLIGENT BRANDS // Cloud
Emirates NBD Optimises
Sales with Oracle Cloud
E
mirates NBD, has reported a
boost in sales performance
following the implementation
of Oracle cloud solutions. The bank
has implemented Oracle Incentive
Compensation management solution
to drive improved sales performance.
The adoption of Oracle’s compensation
application follows Emirates NBD’s
recently announced AED 500
million commitment to further
digital innovation and multichannel
transformation of its processes,
products and services.
Prior to the new implementation, the
bank followed manual procedures for
compensation calculation. The Oracle
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cloud platform now provides real
time access to performance data and
empowers the bank’s sales and branch
managers to make timely operational
and strategic decisions.
As a bank that values digitisation to
improve business efficiency, we are
delighted to continue our long standing
partnership with Oracle,” commented
Suvo Sarkar, Senior Executive Vice
President, Retail Banking and Wealth
Management at Emirates NBD. “We
faced a pressing business challenge
which was the need to view the sales
team performance on a daily basis in
order to make required interventions
to optimise productivity. The Oracle
platform equips us to align and
manage our frontline better, leading
to improved performance and
productivity.”
“Oracle cloud solutions for the banking
sector have been developed with an
objective to drive innovation and
transformation by increasing business
agility, lowering costs and reducing IT
complexity”, said Arun Khehar, Senior
Vice President ECEMEA, Applications
Business Oracle. “We are delighted
that Emirates NBD has achieved its
strategic business objectives with
Oracle solutions. Emirates NBD
is at the forefront of the digital
transformation drive in the UAE and
we look forward to jointly achieving
many more milestones”.
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