Intelligent CIO Middle East Issue 16 | Page 54

INTELLIGENT BRANDS // Data Centres Dell EMC launches new integrated partner program M anageEngine has announced the opening of its two new ISO 27001-certified data centres in the EU — one in Amsterdam, Netherlands and another in Dublin, Ireland. This announcement is a part of its efforts to help IT teams move operations to the cloud while adhering to the data privacy and security standards of the EU. Dell EMC has announced the official launch of the integrated Dell EMC Partner Program, built from the ground up while preserving the best of two world-class legacy programs. The program establishes one extraordinary new program that addresses the needs of partners today and into the future. Developed in collaboration with partners globally, the program’s primary tenets are to be simple, predictable and profitable. 54 INTELLIGENTCIO “Global business is rapidly changing as more and more customers prioritise investment in digital transformation. Dell EMC and its partners are uniquely positioned to help customers through this evolution,” said John Byrne, President, Global Channel, Dell EMC. “Dell EMC provides vast opportunities to our partners through an industry portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Program, provides the support and programs for partners to excel.” Michael Collins, Senior Vice President, Channel, Dell EMC EMEA, added, “We’ve diligently designed the Dell EMC Partner Program to be the most desirable program in the industry. We are truly providing the means and the opportunity along with the recognition and profitability that our partners want and deserve. We’re ‘all in’ with our partners and invested in their success.” Program tiers and special status The new program tiers, developed to elevate Dell EMC Partners over competitors and establish a clear path to level-up, include Titanium, Platinum and Gold, as well as a new status level within the Titanium Tier, Titanium Black. Benefits to solution provider partners include generous rebates focused on profitable behaviours such as driving new business, service sales (inclusive of consulting, deployment, support and education services), training participation and selling the full portfolio. As a partner progresses their tier, their benefits increase. www.intelligentcio.com