INTELLIGENT BRANDS // Mobile Technology
desktop conversion rate, which is
11%. Technologies like deep linking
and mobile retargeting help retailers
drive downloads and traffic to apps.
By implementing technology,
retailers can connect with people
as opposed to devices by using
real-time customer and device data
to create a seamless experience
and a consistent brand story. Cross
device purchasing is 50% of all
e-commerce globally and 42% in
Middle East and Africa.
By 2026, contextual location will
be an integral part of the retail
experience and will be driven by
mobile. Predictive analysis will pave
the way for a far better shopping
experience and digital assistants will
draw on cognitive power of artificial
intelligence and will do the job of
identifying goods and deals for
users.
The two industry driven panel
discussions provided local insights
on m-commerce in the region and
included key experts like Rami
Zeidan, Head of Marketing of
Anghami, Sebastian Mitchell, CMO
of Markavip, Ambareen Musa,
CEO of Souqamal, Remo Giovanni
Abbondandolo, MD of Travelstart,
Harry Lonergan, Sun & Sand, Sports,
Digital Marketing Executive at Sun
and Sand Sports, Almir Smajlović,
e-commerce Manager of Virgin.
Dirk Henke, Criteo’s Managing
Director Emerging Markets.
He continued “By optimizing the
mobile experience for smartphones
and personalising mobile web
shopping experience, brands will
have a greater chance to convert
browsers to buyers.”
of retail mobile transactions are
made within an app. By making
applications a priority, building
loyalty and rewards to inspire
brand engagement, and providing
personalized communications across
all platforms, retailers can harness
the power of apps for their business
and generate 60%+ revenues in app.
According to Criteo’s Mobile
Commerce Report H1 2016, 57%
The conversion rate for mobile app
purchases is 13% as opposed to the
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CEO of Mumzworld, Mona Ataya
concluded the event with a fireside
chat with Mollie Spilman, CRO
Criteo after her keynote speech.
The chat shed light on how women
can become successful business
leaders in the corporate world
while maintaining a healthy work
and personal life balance. The
chat also discussed the changing
dynamics of consumer behaviour
within the region, and how retailers
can capitalize on trends and input
measures to combine both online
and offline retail worlds efficiently.
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