GITEX 2016 SPECIAL
CISCO
As part of its GITEX plans , Cisco will demonstrate its digital solutions and technology across multiple verticals including Public safety and security , aviation , education , transport , public sector , banking and finance , and oil and gas , amongst others . In addition to showcasing ‘ real life ’ Smart City scenarios , the company will highlight how implementing a digitisation strategy will enable Middle East countries and organisations to reap the full benefits of the Internet of Things ( IoT ). Cisco will also use the event to demonstrate how an integrated threat defence architecture can help businesses see 100 % of their extended networks and defend it faster .
INTERACTIVE INTELLIGENCE
Under the theme ‘ Imagine the Future of Customer Engagement ’ at GITEX , Interactive Intelligence will showcase PureCloud , its cloud-based platform .
“ Earlier this year , we introduced PureCloud in the region and customers have already begun to leverage it to deliver a superior service experience . Our focus at GITEX is to further drive uptake in the region by highlighting how this high-value , lowrisk cloud solution can offer a fast return on investment while improving customer engagement ,” said Shaheen Haque , Territory Manager , Middle East & Turkey , Interactive Intelligence .
In addition to PureCloud , Interactive Intelligence will showcase Customer Interaction Center ( CIC ), which is its on-premises omnichannel customer engagement solution for mid-size to large contact centres . The company will conduct live demonstrations of these solutions at its stand , giving attendees a chance to experience first-hand the latest features .
“ Customers who attend GITEX are interested in understanding the latest trends and are therefore very receptive to innovative solutions such as those that Interactive Intelligence will promote at the show . The timing of GITEX also makes it possible for them to begin the strategic planning of their IT investment for the following year ,” he added .
“ As we move into an era of complete digitisation , Middle East governments and organisations are rethinking their value propositions , business models and how they approach their infrastructure to improve quality of life , citizen services and business outcomes . Most regional governments and organizations have already begun their digital journey to create a better tomorrow for their citizens , customers and employees ,” said Mike Weston , Vice President , Cisco Middle East .
Cisco will place the spotlight on its recently launched solutions such as Cisco Tetration Analytics platform , Digital Network Architecture ( DNA ) and Cisco Digital Ceiling Framework , in addition to its latest technologies for Data Centres , Cloud , Security , Collaboration to name a few . The company will demonstrate how these technologies are and will play an increasingly important role in improving the quality of life , not just for upcoming generations , but for everyone today .
“ As the region ’ s premier ICT exhibition , GITEX offers an ideal platform for Cisco to demonstrate how digitization has the potential to create sustainable and positive impact for every area of society . Through demos at our stand , we plan to highlight real-life , industry relevant scenarios that demonstrate how our technology solutions can help accelerate our clients ’ digital transformation journey , help them re-imagine their businesses and identify what ’ s possible when technology and business strategies come together seamlessly ,” Weston concluded .
Location : Hall 1
Location : Hall 7
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